Social Media Content Creator – Dollywood and Pink Jeep - Full Time Year Round

At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts and they will tell you this place is different. It’s not a difference that you can touch or see - it’s a difference you can feel. We are seeking a(n) Social Media Content Creator who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand. This person also brings a spirit of fun, authenticity, collaboration, creativity and genuine hospitality to the lives of our guests.

We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. They also bring fun, authenticity, collaboration, creativity, and genuine hospitality to their life and work. We seek an individual who can bring the vision of the resorts to life. The right Social Media Content Creator checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.

The Social Media Content Creator drives and enhances The Dollywood Company’s marketing efforts by creating accurate, compelling and relevant content for social media and digital media formats. This role is responsible for working collaboratively with the Social Media Manager in the day-to-day creation of content including, but not limited to, photography, videography and written content for the Dollywood Parks and Resorts brands, as well as, Pink Jeep Tours. The Social Media Content Creator also occasionally serve as an on-staff photographer and videographer to gather content for traditional media outreach, as well as other marketing channels including the Dollywood website, in-park signage, marketing literature, etc. The Creator must achieve these goals in a manner consistent with the mission, values and operating philosophies and standards of the Dollywood Company.

Additionally, the ideal candidate will be able display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.

Summary of Essential Functions and Responsibilities

• You’ll write, shoot and edit social media content for social editorial calendars across Facebook, Instagram, Twitter and emerging platforms under direction and assistance of Social Media Manager
• You’ll work closely with the Social Media Manager to tell written and visual stories across all social channels that align with social strategy and appropriate brand voice
• You’ll maintain an eye for emerging social trends, plus pitch and execute content ideas related to trends and relevant cultural conversations
• You’ll stay up to date with new platform features and social media tools and work them into your ongoing content
• You’ll use discretion while assisting Social Media Manager as marketing team subject matter expert on social media presence, content creation and community monitoring
• You’ll maintain a solid grasp of relevancy as it relates to The Dollywood Company, the theme park/amusement and hospitality industries and the community (local, regional and global)
• You’ll maintain a thorough understanding of the Dollywood Company and Dolly Parton brands, to formulate internal and external written and video communications that position the Dollywood Company experience as unique, authentic and one-of-a-kind
• You’ll tell digital stories around some PR publicity events by capturing and editing content from events including, but not limited to: product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, media production/on-site photo/video shoots
• You’ll promote the various properties in a number of settings as a public face of The Dollywood Company
• You’ll support the Dollywood Marketing plan by being a dedicated team player, approaching tasks with an open mind, embracing creative thinking, and respecting the ideas of other team members
• You’ll assist as needed with major PR publicity events including, but not limited to: product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, media production/on-site photo/video shoots

Management reserves the right to change and/or add to these duties at any time

Education and Experience Required

• Minimum 18 years of age
• Bachelor’s Degree in public relations, marketing, or related field
• A suggested, but not required, minimum of one year working in social media/digital marketing disciplines
• An understanding of photography/videography and appropriate editing techniques
• A work portfolio that demonstrates an understanding of social media content, photography/videography experience and appropriate editing techniques
• An understanding of culture through social media and how to use it in branded social content
• A passion for using audience and brand insights to create content that speaks to existing new audiences across various platforms to increase brand awareness, engagement and brand advocacy
• A collaborative approach to content ideation and creation, and a willingness to both give and receive constructive feedback around the content ideation, capturing and editing process
• A passion for visual storytelling, especially as it relates to short-form videos
• Experience with writing and creating content for social media is required
• Experience with graphic design and video editing in Adobe or related software is required
• Experience in the theme park, hospitality and/or tourism industry is a plus
• Experience with graphic design in Adobe or related software is required
• Experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.
• Must successfully pass a background check and drug test
• Must have or have the ability to obtain a TN driver’s license and state required auto insurance

Knowledge, Skills, and Abilities

• Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work
• Must be self-motivated and disciplined
• Must be able to prioritize and complete work assignments on a timely basis
• Must maintain strict confidentiality and judgment regarding privileged information
• Must be committed to continuous improvement
• Must have professional appearance with good personal hygiene
• Must promote and support a “team” work environment by cooperating and helping co-workers
• Must be productive in a fast-paced, dynamic environment
• Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
• Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
• Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
• Must show appreciation of others
• Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
• Self-supervised and disciplined to prioritize and complete workload on a timely basis
• Detail oriented and maintains high level of accuracy
• Strong organizational skills
• Above average memory retention and recall
• Ability to build and maintain relationships
• Ability to function effectively in high-stress situations and sound decision-making skills required
• Ability to organize, plan and meet deadlines and budget restrictions required
• Able to get along with other employees to work out problems and resolve conflicts
• Able to comprehend instructions and retain information
• Able to perform duties consistent with creating a safe and secure environment for hosts and guests
• Able to be flexible to handle frequent changes in priorities
• Able to add, subtract, multiply and divide with accuracy
• Able to communicate effectively using standard English grammar and punctuation
• Able to tolerate various temperatures while working indoors and outdoors
• Able to meet the physical demands of the job
• Able to operate/drive a company vehicle with valid TN driver’s license and insurance
• Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all-terrain vehicles as well as ability to enter and exit vehicle multiple times daily
• Ability to sit, stand and walk; climb and descend indoor and outdoor stairs
• Ability to move, bend, stoop, kneel, reach, twist
• Ability to lift up to 40 pounds

The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.