Data Analyst - Dollywood's Theme Park - Full Time Year Round

At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts and they will tell you this place is different. It's not a difference that you can touch or see - it's a difference you can feel. We are seeking a Data Analyst who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand. This person also brings a spirit of fun, authenticity, collaboration, creativity and genuine hospitality to the lives of our guests.

We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. They also bring fun, authenticity, collaboration, creativity, and genuine hospitality to their life and work. We seek an individual who can bring the vision of the resorts to life. The right Data Analyst checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.

Reporting to the Senior Manager of FP&A, we are seeking a highly driven Data Analyst to join our team at Dollywood. The ideal candidate will deliver data-driven solutions and automation aimed at continually improving decision-making, optimizing operations, and improving the overall guest experience. This individual will be responsible for identifying existing manual processes that can be improved via data automation and designing / implementing alternatives, delivering solutions to help reduce task completion time, and utilizing project management skills to ensure all tasks are completed on time and on budget

Additionally, the ideal candidate will be able display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.

Summary of Essential Functions and Responsibilities

• Data-Driven Analytics and Decision Making
• Data Collection & Management :
• Experience with SQL or Database querying tools and functional knowledge of data modeling, required
• Collect, organize, and maintain large datasets from various internal systems (e.g., CRM, POS, ticketing, guest feedback) as well as external sources (market share, market trends, competitor analysis).
• Strong computer skills with extensive knowledge of excel including power query, power pivot, and VBA.
• Proficient in any scripting programming language (Python, Bash, PowerShell), preferred
• Data Analysis & Reporting :
• Analyze and interpret data to identify trends, correlations, and patterns in guest behavior, financial performance, and operational efficiency. Provide regular and ad-hoc reports to management, highlighting key findings and actionable insights.
• Data Visualization & Presentation :
• Create and maintain dashboards, visual reports, and presentations that communicate complex data insights in an easy-to-understand format for non-technical stakeholders. Tools such as Tableau, Power BI, Python, R, or SQL are expected to be utilized.
• Process Improvement :
• Identify opportunities to improve data collection and analysis processes. Implement automation solutions and refine current workflows to maximize efficiency.
• Strategic Insights
• Performance Monitoring :
• Track key performance indicators (KPIs) across multiple facets of the business, including guest satisfaction, revenue generation, operational costs, and employee productivity. Ensure metrics are aligned with business goals and drive continuous improvement.
• Forecasting & Predictive Analysis :
• Use historical data to develop predictive models, helping management forecast sales, visitor trends, and staffing needs.
• Business Partnerships :

Work closely with finance, operations, marketing, guest services, and IT teams to provide data-driven recommendations that enhance guest experiences, optimize pricing strategies, and increase revenue.

Management reserves the right to change and / or add to these duties

Educational and Experience Required

Knowledge, Skills and Abilities

Proficiency in SQL, Python, or R for data manipulation and analysis

Strong ability to analyze complex datasets, identify trends, and provide actionable insights that support business goals. Excellent attention to detail and ability to think critically

Excellent communication skills with the ability to explain technical data concepts to non-technical stakeholders. Experience presenting data-driven insights to senior management

Comfortable in an ambiguous environment. Able to seek solutions from SMEs independently and manage time wisely

The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.