What are the responsibilities and job description for the Associate Manager, Rewards + Ratings, Dx Retention Marketing position at DoorDash USA?
About the Team
The Dasher Retention Marketing team's mission is to make Dashing the best way to earn in the gig space while improving quality for Merchants and Consumers across the platform. Our projects focus on improving the Dasher (Driver) experience through education, incentives and affordable access to gear that enable Dashers to maximize their earnings. The team is composed of people from different professional backgrounds collaborating to test and scale marketing, operational, and product solutions to these challenges.
About the Role
As the Associate Manager of Dasher Retention Marketing, you will own the Rewards and Ratings lifecycle communication programs to improve Dasher quality and retention. You'll leverage email, SMS, push, and in-app messaging to drive adoption and engagement with the Rewards program while also developing new levers to increase sentiment among drivers. You will collaborate with all parts of the business including Product, Strategy and Operations, and Analytics to ensure the Rewards and Ratings programs meet the growing needs of drivers and contribute to our business goals.
You're excited about this opportunity because you will…
- Develop, test and implement CRM strategies to improve Dasher adoption and engagement of the Rewards and ratings program. Experiment with new strategies and CRM tactics to increase dasher sentiment and deliver a personalized end-user experience.
- Create the strategy and framework to personalize Dasher communications based on their Rewards tier, tenure, and market supply health.
- Manage cross-functional relationships with product marketing, operations, and product partners to lead the go to market communications strategy for new rewards and ratings programs, including testing, iteration, and scaling.
- Manage the campaign strategy end to end. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
- Analyze campaign results, develop benchmarks, and create and share regular performance reports
We're excited about you because…
- 4-6 years of experience in marketing or growth overall; 3 years of experience in lifecycle, email, CRM, or retention marketing. Experience working on rewards programs is a plus
- Strong analytical skills; able to create data-driven marketing campaigns, experience with SQL a plus
- A record of driving business results via cross-channel marketing campaigns
- Strong stakeholder management and interpersonal skills
- Familiarity with data visualization platforms such as Sigma, Tableau, etc.
- Extremely organized, dependable, self-motivated & ability to multi-task
- Bachelor's degree or equivalent experience
We expect this position to be filled by 3/30/2025.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on "protected categories," we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA , American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
