What are the responsibilities and job description for the Marketing Manager, New Channels Strategy position at DoorDash USA?
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
About the Role
The Consumer Integrated Marketing team is looking to bring on a strategic, creative, detail oriented, and solutions-driven marketer to support in growing DoorDash's Marketplace. This role will report into the New Customer Marketing lead, and will own omnichannel marketing campaigns designed to drive incremental New Customers and MAU (Monthly Average Users).
This marketer will help build the overarching Marketing strategy and plans for the New Channel Strategy workstream, with a goal to unlock net new acquisition channels for DoorDash to ensure we are reaching as many prospective consumers, as efficiently as possible. It’s an awesome blend of working on 0 to 1 nascent bets and driving impact at scale while you oversee a substantial marketing budget. The role comes with a ton of responsibility and senior level visibility as well. In addition to owning the strategy and plan that is inclusive of 15 tests, you’ll also be working in lockstep with the cross-functional team across paid media, CRM, MarTech, analytics, product, and S&O who are responsible for operationalizing each of the tests. You’ll bounce from reviewing a product strategy to help increase conversions into the app, to presenting performance to-date to senior leadership in the following meeting. It’s a highly cross-functional role with incredible growth potential.
The ideal candidate is someone who is comfortable operating at highly strategic and tactical levels, switching between them effortlessly and not afraid to "roll up their sleeves" for new and growing areas. They also keep a strong pulse on business performance to ensure the cross-functional marketing team has a clear line of sight of how we are pacing to quarterly and annual goals. They have experience building consensus with large cross-functional teams, and excel at tracking and communicating campaign performance while accomplishing marketing and business objectives.
You’re excited about this opportunity because you will…
- Support strategic planning and coordinate execution that supports growth through goal-setting, insights and customer research, creative & brand positioning, paid media launch and optimization, and initial reporting and analysis
- Work with operations teams to create, implement, and track integrated plans that ladder up to business OKRs
- Creating and managing project timelines with clear RACI (responsible, accountable, consulted, inform) framework to ensure all team members have clear understanding of roles and responsibilities
- Builds frameworks for budgeting, campaign tracking, and goal forecasting
- Act as the “glue” for the teams within the marketing org to ensure plans are developed and executed in a unified and cohesive manner, and align those plans with the priorities of the business by working closely with cross-functional stakeholders across strategy & ops, finance, product management, analytics and engineering
- Communicate with these cross-functional partners on the status and progress of initiatives, how the team is tracking towards goals, and proactively identify and flag risks to leadership as well as mitigation strategies.
- Ensure communication of priorities, projects, and results to leadership and the larger team; develops the communication framework and cadence to keep all stakeholders informed, at the right time and place.
We’re excited about you because…
- 5-7 years experience in B2C marketing, preferably with a mix of performance/brand. marketing or integrated marketing and an ability to understand business problems and key metrics (or learn).
- Have experience in standing up integrated Cx acquisition and lead generation plans.
- Excellent verbal, written communication and presentation skills, ability to organize information in a high-level way to communicate key points to partners and internal stakeholders.
- Comfortability with sizing, forecasting, and setting goals for net new tests and workstreams.
- Strong project management experience, including building campaign calendars/trackers, setting DRIs, and following up relentlessly to hit deadlines.
- Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action.
- Deep experience managing towards, and balancing, brand & performance-oriented goals to drive company-level P&L outcomes.
- Ability to synthesize data, make data-driven decisions and balance quantitative measurement with an intuition-driven bias to action.
- You’re able to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer.
- You’re creative and entrepreneurial - you enjoy tackling unsolved problems and finding creative solutions with limited resources.
- You’re detail-oriented - you love to manage highly cross-functional, complex projects without making mistakes or missing deadlines, and you build teams that analyze results at the most granular level.
- You’re highly quantitative and analytical - you get excited when insights jump out of the data. You’re strategic and business-minded - you find trends in your data and look for the “so what”.
- You’re collaborative - you love working with a team, and both learning from & teaching others.
We expect this position to be filled by 3/28/2025.