About the Team

The Dasher Retention Marketing team’s mission is to make Dashing the best way to earn in the gig space while improving quality for Merchants and Consumers across the platform. Our projects focus on improving the Dasher (Driver) experience through education, incentives and affordable access to gear that enable Dashers to maximize their earnings. The team is composed of people from different professional backgrounds collaborating to test and scale marketing, operational, and product solutions to these challenges.

About the Role

As the Senior Associate of Dasher Retention Marketing, you will own the onboarding and new driver lifecycle communication programs to improve Dasher quality and retention. You’ll leverage email, SMS, push, and in-app messaging to drive acquisition and engagement while also developing new levers to ensure that every driver has the information needed to be successful on the platform. You will collaborate with all parts of the business including Product, Strategy and Operations, and Analytics to ensure the Rewards and Ratings programs meet the growing needs of drivers and contribute to our business goals. 

You’re excited about this opportunity because you will…

• Build, test, and implement CRM strategies to improve DoorDash acquisition and early lifecycle retention. Experiment with new strategies and CRM tactics to deliver a personalized end-user experience. 
• Implement the strategy and framework to personalize Dasher communications based on their market supply health, preferences, and behaviors.
• Execute on an A/B testing roadmap (layout, format, frequency, cadence, creative, copy, etc.) to continuously improve email performance 
• Collaborate with product marketing, operations, and product partners to lead the go to market communications strategy for New Dasher programs
• Manage the campaign strategy end to end. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
• Analyze campaign results, develop benchmarks, and create and share regular performance reports

We’re excited about you because…

• 3-5 years of experience in marketing or growth overall; 2 years of experience in lifecycle, email, CRM, or retention marketing. Experience working on early lifecycle programs is a plus
• Able to analyze data-driven marketing campaigns, experience with SQL a plus 
• A record of driving business results via cross-channel marketing campaigns
• Familiarity with data visualization platforms such as Sigma, Tableau, etc.
• Extremely organized, dependable, self-motivated & ability to multi-task 
• Bachelor’s degree or equivalent experience

We expect this position to be filled by 5/24/25

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey