What are the responsibilities and job description for the Marketing Specialist Paid Search position at Doosan Bobcat NA US?
Job Information
Join Our Team of Groundbreakers & Be Part of Creating the Future
At Bobcat, we're not just a company; we're a force for innovation, and our diverse team of groundbreakers is at the heart of our success. With a legacy of excellence and a commitment to empowering people to accomplish more, we're seeking passionate individuals who want to be part of our mission.
Our company culture thrives on collaboration and creativity. We're a tight-knit, collaborative team that believes in turning dreams into reality. We've built a workplace that fosters personal and professional growth and offers competitive benefits to support your life outside of your career. If you’re looking for an opportunity to make an impact at the forefront of the industry, we have a place for you!
Bobcat is looking for a Paid Search Specialist to join our growing activation team. In this role you will collaborate with the Marketing Manager of Paid Search to optimize the paid search programs to meet or exceed goals. In this position, you have accountability for results of paid search and will manage advanced budgets, planning, implementation, monitoring, optimization, analysis and reporting. Partnering with the Marketing Manager, educate marketing and sales teams of the Paid Search mission, best practices and testing opportunities
Role & Responsibility
- Execution of the Paid Search strategy
- Create and launch new PPC campaigns and/or channels as needed
- Monitor, optimize and troubleshoot campaigns to optimize performance and meet or exceed goals
- Create custom reporting for analyzing performance data to provide intelligent synthesis, interpretation and appropriate action plans
- Communicate with marketing planners on all elements of performance of media initiatives
- Effectively manage & grow internal relationships and establish trust and credibility
- Actively identify new test and learn opportunities within Paid Search to build on expertise and unlock new capabilities
- Platform best practice, optimization and execution with support of your manager and the Activation team
Job Requirement
- Bachelor’s Degree in Marketing, Business or Finance
- 1-5 years of experience executing enterprise-level paid search experience
- Digital agency experience or digital specialist role on the client-side
- Great communication skills
- Proven experience in the following:
- Performance based, direct response marketing programs
- Execution with ad serving and technology tools (Google AdWords, Microsoft Ads, Kenshoo, etc.)
- External partner management
- Demonstrated analytical skills, critical thinking skills
- Strong verbal and written communication skills
- Extremely organized and detail oriented
- Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
- Highly motivated and a proactive problem solver
As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.
Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.
Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.
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