What are the responsibilities and job description for the Consumer Insights Associate position at Dorel Juvenile Group?
About us
We are looking for a Consumer Insights Associate to join our Consumer Insights team in Foxboro, MA. Dorel Juvenile is a dynamic and innovative company dedicated to understanding consumer behavior and market trends
Are you a recent college grad with 1 year of work experience in Market Research? This role will provide project support in the design, development, execution and reporting of qualitative and quantitative and end user-experience consumer research.
Dorel Juvenile is the world's leading juvenile products company. Our well-known products and strong brands are available in more than 100 countries. All our talented employees share the same mission: to Care for Precious Life and the Consumer Insights Associate is integral to this mission.
Your mission
The Consumer Insights Associate will provide project support to the Consumer Insights Director & Manager in the design, development, execution, and reporting of qualitative, quantitative, and user-experience consumer research.
Key responsibilities
- Assist in drafting and designing survey questionnaires
- Create and manage survey assets
- Oversee the QA process for programmed surveys to ensure accuracy and reliability
- Proofread and edit research reports for clarity and precision
- Obtain quotes and manage logistics for online survey projects
- Analyze research results and summarize key insights in comprehensive reports
- Coordinate recruitment for qualitative research events
- Organize qualitative events, including greeting and engaging with participants
- Transcribe live feedback from qualitative sessions
- Prepare engaging and informative research reports
- Document research objectives, methodologies, and details during research kickoff meetings
- Collect and analyze data on consumers, competitors, trends, and the marketplace
- Support the Director and Manager with special research projects
Your profile
- Educated in both qualitative, quantitative, and user-experience consumer research methodologies
- Strong analytical skills with the ability to translate research results into compelling stories
- Detail-oriented with excellent proofreading skills for questionnaires, survey logic, data tables, and reports
- Proficient in managing multiple tasks simultaneously and meeting tight deadlines
- Highly motivated self-starter who thrives in a fast-paced environment
- Inquisitive and eager to understand consumer behavior
- Flexible and adaptable to changing priorities
- Knowledgeable in survey questionnaire design
- Advanced PowerPoint skills with the ability to create engaging presentations
- Outstanding written and verbal communication skills
- Excellent interpersonal skills with a friendly demeanor
- Proven ability to work cross-functionally within a dynamic organization
- Proficient in Microsoft Office programs, including PowerPoint, Word, Excel, Outlook, and Teams
Are you ready to grow with us?
Dorel Juvenile provides people the invaluable opportunity to make a difference. Dorel Juvenile’s powerfully branded products include global juvenile brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco and Infanti. Take the next step in your career and join our quest to improve the parenting journey for millions of families around the world.
