What are the responsibilities and job description for the Director of eCommerce & Digital Marketing position at Dorman Inc?

Director of eCommerce & Digital Marketing

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Date : Feb 5, 2025

Location : Madison, IN, US, 47250

Company : Dorman Products

Job Summary

SuperATV is currently search for a Director of eCommerce & Digital Marketing who will oversee all aspects of the company’s eCommerce operations, focusing on driving revenue through the Retail (DTC websites) and Marketplace (Amazon, eBay, Walmart) channels. This position is responsible for technology management, website optimization, marketplace execution, and customer experience strategy. The role requires close collaboration with the Director of Marketing, Director of Dealer Sales, and Director of IT to align sales goals with marketing strategies and technical capabilities. Please note this position will be based in Madison, IN (open to relocation).

Primary Duties

Technology & Platform Ownership

Manage eCommerce platforms and payment gateways as the day-to-day owner.
Oversee updates, integrations, and the implementation of new tools to improve the platform from a Product Owner standpoint.
Ensure platform functionality aligns with sales and operational goals.

Performance Metrics Management

Track and optimize key metrics including website traffic, conversion rates, average order value (AOV), and revenue growth.

Monitor cart abandonment rates and recommend solutions to improve sales funnel performance.

Budget Allocation & Optimization

Manage paid digital marketing (PPC) efforts and ensure budget is allocated to high-performing channels.

Oversee platform optimization to maximize ROI on digital advertising spend.

Website Management

Oversee website performance, user experience (UX), and functionality to ensure seamless customer interactions.

Optimize site navigation, product pages, and search functionalities to improve conversion rates.

Execute A / B testing for continuous improvement.

Lead SEO strategy, planning, and execution.

Revenue Growth Strategies

Monitor and improve metrics related to AOV, repeat purchase rates, and cart abandonment.

Identify and implement initiatives to drive sales growth across eCommerce channels.

Analytics & Reporting

Utilize analytics tools (e.g., Google Analytics, Shopify, Magento) to track performance trends and provide insights.

Work with Business Intelligence (BI) teams to align campaigns with website data.

Qualifications

Proven experience in eCommerce management, with a focus on DTC websites and marketplace platforms.

Strong analytical skills and familiarity with tools like Google Analytics, Shopify, or Magento / Adobe Commerce.

Demonstrated success in optimizing website performance and user experience.

Experience in managing digital advertising campaigns and PPC budgets.

Excellent communication and collaboration skills to work across multiple departments.

Education / Experience

Experience : 5 years of experience in ecommerce, digital marketing, and marketing management are required.

Qualified candidates have, at a minimum, a 4-year college degree in business, computer science, management or a related field.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO / AA Employer M / F / D / V. www.DormanProducts.com

SuperATV

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