What are the responsibilities and job description for the Paid Search Specialist position at dot818?
Role Overview :
As a Paid Search Specialist at dot818, you will be responsible for creating, managing, and optimizing Google Ads campaigns to drive high-quality traffic, maximize ROI, and meet marketing goals. You will collaborate with cross-functional teams to ensure cohesive digital marketing strategies and deliver exceptional results.
Key Responsibilities :
Campaign Strategy & Execution
Develop and implement Google Ads strategies aligned with business goals.
Conduct thorough keyword research and audience analysis to ensure effective targeting.
Create, launch, and manage PPC campaigns across the Google Ads platform.
Optimization & Performance Tracking
Monitor campaign performance metrics (CTR, CPC, conversion rates, etc.) and adjust strategies for optimal results.
Utilize A / B testing to refine ad copy, bidding strategies, and targeting methods.
Identify opportunities for improvement and implement best practices to enhance campaign effectiveness.
Collaboration & Communication
Work with marketing managers, sales teams, and digital marketers to align PPC campaigns with overall marketing objectives.
Partner with copywriters to craft compelling ad copy and with web developers to optimize landing pages.
Collaborate with data analysts to track and report on campaign performance.
Continuous Learning & Adaptability
Stay updated with Google Ads updates, PPC advertising trends, and emerging techniques.
Adapt to platform changes and industry developments to maintain competitive campaigns.
Reporting & Insights
Prepare detailed performance reports with actionable insights for stakeholders.
Provide recommendations for scaling successful campaigns and reallocating budget for underperforming areas.
Qualifications :
Education : Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
Experience :
2 years of hands-on experience managing Google Ads campaigns.
Proven ability to achieve measurable business outcomes through PPC advertising.
Skills :
Strong understanding of Google Ads features, including campaign types, ad formats, targeting, and bidding strategies.
Proficient in keyword research, campaign management, and data analysis.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Creative problem-solving and the ability to adapt to new challenges.
Strong attention to detail to ensure campaigns are error-free and optimized for performance.
Preferred Qualifications :
Google Ads certifications.
Experience in integrated digital marketing campaigns.
Knowledge of conversion rate optimization techniques and tools.
Familiarity with tools like Google Analytics, SEMrush, or similar platforms.
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