What are the responsibilities and job description for the Associate Director, Brand Partnerships position at Dotdash Meredith?
Job Title
Associate Director, Brand Partnerships
Job Description
Job Title:
Associate Director, Brand Partnerships
Job Description:
About your role:
The Associate Director, Brand Partnerships is responsible for supporting the growth of DDM’s business by contributing to the direction and development of new business efforts. The candidate works in conjunction with the other sales directors to drive revenue by producing consistent, comprehensive, innovative, high-quality and persuasive advertising proposals and presentations. With guidance from the Executive Director of Growth & Partnerships. The prospective candidate will be expected to support prospecting efforts as well as thorough research, outreach management and ideation. It is expected that this candidate will proactively contribute to the development of ideas and be assertive in their sales approach to capture new business for Dotdash Meredith
- Create strategies and tactics to meet sales goals and objective.
- Meet/exceed budgeted revenue goals by developing new business and growing existing business.
- Negotiate each account for maximum revenue for Dotdash Meredith.
- Take a leadership role in initiating, developing, expanding, and closing multi-magazine programs, keeping all informed on the status during the sales process.
- Track competitive set and grow share of market with a focus on achieving #1 share both within competitive set and account specific.
- Assess business and submit accurate short- and long-term forecasts to Growth & Partnerships management team and, proactively communicating any fluctuations of forecasts and developing plans to offset potential shortfalls.
New Business Development
- Proactively work with sales staff to identify, develop, and close new business on an ongoing basis by prospecting from both endemic and non-endemic media.
- Thoroughly prepare for each sales call – review client’s ad, media schedule, competitive landscape and all available resources uncover important information.
- Initiate in-person sales calls when appropriate.
Asset Diversification
- Develop thorough knowledge of Dotdash Meredith assets.
- Align client goals with specific assets to drive revenue across platforms. Assets include digital, printing, onsert program, database marketing.
Hybrid 3x a week- (NYC)
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About the Team:
The Growth & Partnerships team is responsible for new business development across the iconic Dotdash Meredith portfolio of brands. The Growth team works with Direct-to-Consumer advertisers on building and selling ROI-driven campaigns that drive growth and consumer engagement, with an emphasis on response analytics in order to drive revenue and close business across DDM’s Print, Digital, and Onsert businesses.
About The Positions Contributions:
Weight % Accountabilities, Actions and Expected Measurable Results
80% - Meet/exceed budgeted revenue goals for by sales management on assigned accounts by developing new business and growing existing business.
20% - Take a leadership role in initiating, developing, expanding, and closing multi-brand programs, keeping all informed on the status during the sales process. Accurately estimate business with short- and long-term forecasts to the Growth & Partnerships management team, and proactively communicate any fluctuations by developing plans to offset potential shortfalls.
All other duties as assigned.
All other duties as assigned.
Education:
Bachelor’s degree in Business Administration/Advertising/Marketing or equivalent training and/or experience.
Experience:
1 to 3 years advertising sales experience.
Specific Knowledge, Skills, Certifications and Abilities:
- Knowledge of Salesforce
- Outstanding verbal and written communication skills
- Ability to sell to all levels at the client and agency partners.
- Collaborate and work well in team environment
- Great organizational skills
- Ability to initiate and sell marketing programs based upon insights gained from client/agency.
- Strong negotiation skills
% Travel Required (Approximate): 5%
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing
ddm.hr@dotdashmdp.com
.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:
https://www.e-verify.gov/employees
Pay Range
Salary: New York: $75,000.00 - $90,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#Salary : $75,000 - $90,000
