What are the responsibilities and job description for the Programmatic Account Strategist position at Dotdash Meredith?
Job Title
Programmatic Account Strategist
Job Description
The Programmatic Revenue team is looking for an Account Strategist to join our team of PMP & PG experts. Reporting to the Director, Account Strategy, the Account Strategist for Programmatic acts as an internal sales representative responsible for the conceiving and managing of programmatic marketing initiatives as well as organizing support of all related programs and associated revenue pre- and post-sale. This includes media plan/deal description creation, working with the programmatic operation team on campaign implementation, reviewing and disseminating reporting for clients and internal action items, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues. This position will also work closely with the Programmatic Operations and Programmatic Sales team.
I. Essential Job Functions
- Accountabilities, Actions and Expected Measurable Results
- Media plan/deal description creation in line with strategic marketing goals.
- PMP and Programmatic Guaranteed success; Maximize campaign performance and company revenue by working with Programmatic Operations Analyst to prepare reports, analyze data (performance and delivery), prepare recommendations, and initiate tactical optimizations to further increase success rate and renew/grow current business.
- Live campaign client communication and upselling (among other things, regarding deal management, optimization and enhancement opportunities)
- Take a leadership role to coordinate efforts between other cross-functional teams as necessary (implementation of new products and custom elements). Position interfaces with Sales, Marketing, Research, Finance and Creative departments. Internal coordination with both direct sales pods and other teams.
- Work with the Programmatic Operations team to launch, monitor, optimize, and report on live campaigns
- Reduce account attrition by ensuring program goals are met and exceeded.
- Account strategy and execution (in concert with the Sales Team)
- Proactively monitoring business & deals, pitching upsell & scale opportunities to clients
II. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education: Bachelor’s Degree
Experience: 2-5 years of experience in client-facing programmatic media services roles, such as media buying/strategy, digital sales, or programmatic strategy.
Specific Knowledge, Skills and Abilities:
- Prior Digital Account Strategy/manager or Programmatic AdTech work experience preferred
- Excellent communication skills
- Strong process management and analytical skills, making it easy to juggle multiple client needs and projects.
- Creative problem solver, with proven ability to reason through large ambiguous problems.
- Can quickly master nuances of a complex industry with many moving pieces and constant change.
- An engaged team player with strong interpersonal skills who knows how to achieve results for the company and clients.
- Experience working with high growth clients. Proven success building relationships with and influencing the perspective of decision makers.
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing
ddm.hr@dotdashmdp.com
.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:
https://www.e-verify.gov/employees
Pay Range
Salary: New York: $70,000.00 - $85,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#Salary : $70,000 - $85,000
