What are the responsibilities and job description for the Retention Marketer (Contract) position at Dotdash Meredith?
This assignment posting is for an Agency Worker opportunity with Dotdash Meredith. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.
Retention Marketer (Contract)
The PEOPLE App team is seeking a Retention Marketer (Contract) to develop and implement push and email retention strategies, best practices, and A/B testing to increase app engagement, reduce churn, and improve LTV. Reporting to the VP, Marketing, you will be responsible for developing and implementing Push and Email strategy for the PEOPLE app.
The Retention Manager will primarily work with content from the PEOPLE App, and experiment with topics, formats, channels, and distribution strategies to put the best PEOPLE App content in front of new and existing audiences, driving measurable results. The Retention Manager will work closely with the PEOPLE App Editorial team to understand the content calendar and select the right content for promotion via email, via push notification, on the PEOPLE homepage, and on PEOPLE’s social channels.
The ideal Retention Manager candidate loves pop culture content, and has a knack for knowing what will do well, at what time, and in what channel – and is also analytically savvy, able to report on what worked, what didn’t, identifying a “why”, and making strategic recommendations.
Assignment Details:
40 hours a week
Start date: ASAP
End date: 3 months with potential to extend
Hourly Rate: $40
Location: New York DDM Office
In-office Expectations: This position is NYC-based, with a team in-office 3-days/week.
Assignment Responsibilities:
- Developing and executing the daily email and push content calendar ensuring alignment with brand priorities, trending stories and new launches
- Setup and launch Push and Email campaigns targeted towards the PEOPLE App users
- Build and maintain a calendar
- Write email headlines and push notifications
- Collaborate with Editorial and creative teams to develop calendar based on editorial priorities and data-driven decision making
- Work cross-functionally with Owned and Paid social to surface trending stories across platforms
- Regularly compile reports, share findings and make recommendations
- Stay on top of the latest push and email trends
80% Deeply understand the PEOPLE App content library, and learn the workflows of the overall PEOPLE operation to secure the right promotion, at the right time, for the right piece of content from the PEOPLE App (and measure success!)
20% Collaborate with the overall PEOPLE team on new workflows, new placements, and new ideas
Skills/Experience:
- 5 years of experience in retention marketing, content marketing, with a strong passion for content
- Experience with CRM platforms such as Iterable, Braze and Klavyo a must
- Previous experience with MMPs such as Appsflyer, Adjust or Kochava desired
- Documenting, reporting, analyzing and and making recommendations on
- Social media experience is a huge plus
- Experience in cross-channel growth marketing a plus
- Ability to multitask and meet deadlines in a fast-paced environment
- Problem-solving mindset with strong attention to detail
- Excellent writing skills
- Knowledge of content analytics (clicks, sessions, downloads, etc.)
- Strong attention to detail, tracking different placements and different results
- Experience with photo editing a plus (resizing images for different placements)
- Publishing industry experience, preferably in a fast-paced newsroom
- Social media experience is a huge plus
- Self-motivated
- A team player ready to work in a fast-paced environment
Dotdash Meredith is America’s largest digital and print publisher. Our 40 iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Please be aware of fraudulent recruiters offering opportunities at Dotdash Meredith. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to hrconcerns@dotdashmdp.com.
Salary : $40
