What are the responsibilities and job description for the Marketing Manager position at Douglas Elliman Real Estate?
JOB DESCRIPTION / / MARKETING MANAGER
DOUGLAS ELLIMAN REAL ESTATE
Position : Marketing Manager
Location : Las Vegas, Nevada
Reports to : Associate Vice President of Marketing, Western Region
Company Background
Leading the way in luxury residential real estate since 1911, Douglas Elliman is one of the industry’s largest and most well-respected real estate brokerages in the United States. With over 6,900 real estate agents across 120 offices in key luxury markets across the country (Aspen, Austin, Beverly Hills, Las Vegas, Malibu, New York City, and Palm Beach, just to name a few), we are committed to providing exceptional client experiences through unmatched reach and outsized influence in the world’s biggest markets.
Above all, we are passionate about delivering unparalleled experiences. Our agents are relentless advocates for our clients. Our team is the top in the industry—they have access to the best and most reliable information, technology, and education, allowing them to expertly advise at every stage.
As the internal marketing service for our agents and ambassadors of the Douglas Elliman brand, our role is to be s support system for our extraordinary agents and teams, as well as drive visibility and awareness for the brand.
Job Description
Douglas Elliman is seeking a talented Marketing Manager in Las Vegas to join our Corporate Marketing team and serve as an advocate for our brand and industry-leading collective of agents in Nevada. This position plays a pivotal role in enhancing marketing awareness and performance in the market and driving our real estate portfolio's success.
Reporting to the Associate Vice President of Marketing for the Western Region, the Marketing Manager will oversee the daily management of our brand presence and agent marketing experience for Douglas Elliman Nevada. This is a full-time, onsite role based out of our office in Summerlin. 4 days a week in office.
The Marketing Manager will be intimately involved in multiple aspects of the business, with a focus on superior customer service, accountability, and follow-through for the implementation of regional initiatives. The position is heavily focused on brand management, agent retention, and content creation.
Responsibilities :
- Manage all aspects of the brand’s corporate marketing presence in Nevada; from the development of the overarching regional marketing strategy to the execution of the marketing tactics across paid media (online and offline), owned media (social platforms), events, and sales support tools.
- Day-to-day contact for all Nevada agents, who will look to you for guidance and support to drive business growth or real estate listing promotion. Your role is to ensure all of their real estate marketing needs are being met. This includes liaising with the company’s design team to communicate and coordinate the delivery of projects and all associated materials and other cross-functional colleagues.
- Serve as a brand guardian and champion of brand standards and industry regulations.
- Be proactive in devising new marketing ideas that will help grow and bolster an agent’s portfolio / brand, as well as the Douglas Elliman brand.
- Oversee Douglas Elliman Nevada’s social media platforms – (Facebook, Instagram, Twitter, etc) distributing content that helps drive awareness, channel growth and increase engagement.
- Track monthly and quarterly local market trends, translating data into compelling visual for use across all marketing mediums.
- Stay apprised of industry news, competitive information, new developments, regulations and policies through publications, professional organizations and networking opportunities.
- Identify opportunities and procedures that will enhance the agent marketing experience, whether that be through resources or our marketing offering.
- Oversee onboarding of all new agents, which includes trainings of Douglas Elliman’s best-in-class marketing programs as well as usage of our proprietary marketing tools.
- Support in the management and reconciliation of the regional marketing budget.
- Collaborate with the entire marketing team on diverse, high-impact projects, and contribute where necessary.
Qualifications & Expectations
