Demo

Marketing Creative Brand Strategist

Dow Credit Union
Midland, MI Full Time
POSTED ON 4/14/2025
AVAILABLE BEFORE 5/11/2025

Are you a creative visionary with a strategic mindset? Do you thrive on bringing brand stories to life across digital, print, and real-world experiences? We're looking for a Marketing Creative Brand Strategist to join our team and play a pivotal role in shaping the visual identity and creative direction of our credit union.

In this role, you'll combine big-picture brand strategy with hands-on creative execution to ensure every touchpoint-online, in print, and in our branches-reflects our mission, connects with our members, and drives results. If you're equal parts designer, storyteller, planner, and doer, we'd love to meet you.

Would you like to join a supportive organization that invests in its employees? Do you want to build a long-term career in a people helping people industry with an established and award-winning company? If so, please read on!

This position earns a competitive minimum starting hourly pay of $38. We provide terrific benefits, including quarterly and annual incentives, medical, dental, vision, a 401(k) plan, paid holidays, and paid time off (PTO). If this sounds like the right opportunity for you, apply today!


DOW CREDIT UNION: OUR MISSION

In 1937, the country was still in the throes of a severe economic depression that underscored the need for a workable financial plan to enable Dow employees to save for emergencies and obtain convenient, low-cost credit. Two Dow employees heard about the credit union movement, and the rest is history. Today, we serve more than 81,000 members and have over $2.3 billion in assets. Our goal has always been to serve our members to the best of our abilities and provide them with the best value for their money. Every day, we continually strive to improve our level of service by keeping our focus on our members.

In order to do this, we have to hire and retain loyal, team-oriented employees who have genuine care and concern for our members and conduct themselves with integrity and professionalism. That's why we offer competitive pay, excellent benefits, and a positive work culture. We truly respect each other and actively encourage diversity, equity, and inclusion (DEI). We are an equal-opportunity employer.

Marketing Creative Brand Strategist

What You'll Do:

Lead Brand Strategy & Creative Direction

  • Champion our brand identity and ensure consistency across all member and employee communications.
  • Evolve and manage brand guidelines, visual tone, and messaging strategy.
  • Translate marketing goals into strong, creative campaigns that inspire and engage.

Execute Powerful Creative

  • Design high-quality digital and print assets-ads, social graphics, presentations, signage, and more.
  • Produce photography and video content that brings our brand to life.
  • Oversee production timelines, ensuring every project meets our standards and deadlines.

Drive Campaign & Member Experience Alignment

  • Collaborate with internal teams and external partners to deliver creative strategies that span paid, owned, and earned media.
  • Maintain consistency across the entire member journey-from digital to community events.
  • Create branded materials to support outreach, education, and community engagement.

Manage Assets & Inspire Innovation

  • Maintain a central repository of templates, assets, and brand materials.
  • Stay ahead of creative and marketing trends-bringing fresh ideas and tools to the table.

What You Bring

  • 5 years in marketing design or brand strategy, ideally in a member- or mission-driven organization.
  • Strong design skills with proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator, After Effects, Premiere Pro).
  • Experience with photography, video production, and developing brand identity systems.
  • Excellent project management skills and attention to detail.
  • Ability to collaborate across departments and communicate with clarity and creativity.
  • Bachelor's degree in Graphic Design, Marketing, Communications, or equivalent experience.

Additional Requirements

  • Valid driver's license and reliable transportation.
  • Comfortable working occasional evenings/weekends for events.
  • Ability to lift up to 30 lbs of marketing materials and equipment.
  • Willingness to work in a dynamic office environment with frequent interaction and collaboration.

Why Join Us?

We're more than a credit union-we're a community. Join a passionate team that believes in people-first service, creativity with purpose, and making a difference in the lives of our members. Here, your creativity will have a real impact.

Ready to bring your vision to life with us? Apply today and help us shape a brand that makes a difference.

Salary : $38

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