VP of Sales

Vice President of Sales

Boardwalk Puzzle and Game Company

Lindon, UT

Boardwalk Puzzles and Games is the flagship brand of Americana Art Enterprises (AAE). Boardwalk launched in 2000 and is already one of the leading puzzle companies in the United States. 

Are you ready to be part of a fun, rapidly growing new brand with the backing of a 30-year-old company?  Boardwalk was featured last year on ESPN, in Costco, and in many other high-profile venues as a fresh, contemporary brand know for innovation and quality. 

Boardwalk is looking for a dynamic sales leader to grown the company’s sales organization. This leader will be responsible for helping set sales goals, determine sales strategy, train the sales team and represent the company to retailers and account buying teams around the world. We are looking for an experienced leader passionate about our high-end puzzles, art, and games. 

With young brands and premium market positioning, tremendous opportunities exist to grow sales and establish new relationships with retailers. Check out some of our products at: www.boardwalkpuzzles.com

Americana Art Enterprises (AAE) has been in business for 30 years and is the parent company of several brands, including Boardwalk, Dowdle, Disney Dowdle, and Speedmaster. 

Essential Duties and Responsibilities:

Strategy

• Develop and implement a comprehensive sales strategy that aligns with Boardwalk Puzzles' vision, market position, and growth objectives.
• Define and lead the sales forecasting, planning, and budgeting processes to achieve company sales goals.
• Identify new revenue opportunities and growth channels, including B2B, private label, and retail partnerships.

Leadership

• Lead, mentor, and manage the sales team, ensuring performance targets are met and exceeded.
• Recruit, train, and retain top sales talent to build a high-performing sales organization.
• Foster a culture of accountability, collaboration, and results-driven performance within the sales department.
• Provide ongoing coaching and professional development opportunities for sales team members.

Market Analysis

• Conduct in-depth market research to identify customer needs, industry trends, and competitor strategies.
• Adjust the sales approach based on market feedback and emerging trends, including adapting to new consumer behaviors, such as e-commerce preferences.
• Analyze sales performance data and KPIs to determine areas of improvement and capitalize on opportunities for growth.

Customer Relationships

• Establish and maintain strong relationships with key clients, retailers, distributors, and partners.
• Act as a senior point of contact for high-level negotiations and customer escalations.
• Ensure exceptional customer satisfaction through effective communication and personalized solutions.

Collaboration with Marketing 

• Work closely with the marketing department to develop compelling sales materials, campaigns, and product messaging that drive customer interest and conversions.
• Collaborate with the product development team to communicate market feedback, helping guide future product offerings that align with customer needs.
• Support the development of promotions and pricing strategies to maximize revenue and market penetration.

Revenue Goals

• Ensure sales targets are consistently met or exceeded, contributing to the overall revenue growth and profitability of the company.
• Monitor the performance of sales initiatives, adjusting tactics as necessary to meet revenue goals.
• Work with the CEO to negotiate sales contracts, ensuring that pricing, terms, and conditions align with the company’s objectives.

Sales Reporting 

• Regularly report to the executive team on sales performance, trends, and market insights.
• Utilize data analytics to track and report key sales metrics (e.g., sales growth, win rates, customer acquisition costs).
• Continuously improve reporting processes to provide timely, accurate, and actionable insights.

Sales Operations 

• Manage the sales pipeline and ensure that sales processes are streamlined and efficient.
• Oversee the SalesNow CRM system to ensure proper tracking of leads, prospects, and customer interactions.
• Identify and implement tools or systems that enhance the productivity and effectiveness of the sales team.

Budget

• Manage the sales department budget, ensuring resources are allocated efficiently to meet business objectives.

• Ensure that sales operations are cost-effective while still driving high performance and business results.

Key Qualifications:

• Bachelor's degree in business, marketing, sales, communications or related field (MBA preferred).
• Proven track record of at least 10 years in sales leadership, with experience in a senior leadership role.
• Strong understanding of retail sales models, especially in the consumer goods sector.
• Exceptional leadership, communication, and interpersonal skills.
• Data-driven approach to decision-making and performance evaluation.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Be a self-starter who wants to generate revenue, identify market potential, initiate the sales process, close sales, and expand sales in existing accounts. 
• Lead a dynamic group of sales professionals to reach their maximum potential. 
• Collaborate with company executives on business development, strategies, and growth in current and future channels.
• Stay up to date with developments in the marketplace to identify new sources of business opportunities and growth.
• Understand existing customer base and assist in developing new customers to achieve or exceed sales objectives. 
• Support the sales team by building on the current successes with additional training and input so each individual can meet and surpass the target goals and expectations.
• Develop in-depth knowledge of and widely promote the company’s manufacturing capabilities for private label production and develop strategies to grow customer opportunities. 
• Work closely with the company CEO in the sales forecasting, reporting, and sales team needs.
• Ability to think strategically, initiate conversation, reach prospects, create interest, and present proposals to decision-makers and senior executives in leading companies and trades. 
• Be a team player.

AAE provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran by applicable federal, state and local laws.

Compensation and Benefits:

• Competitive compensation with a base salary plus commission and overall sales goal bonuses based on experience and proven results.
• Medical insurance
• Vision insurance
• Dental insurance
• Qualification for profit-sharing bonus

Application: 

Send the following materials to hr@boardwalkpuzzles.com

• Resume
• Pitch deck (something you’ve created to sell a product)
• Example of sales team training you’ve created and implemented
• Case example showing how you grew sales at another organization
• List of references