Marketing Manager

• Develop and execute comprehensive marketing strategies and plans to achieve business objectives and drive market growth.
• Conduct market research and competitive analysis to identify trends, opportunities, and customer needs.
• Define target markets and develop segment-specific strategies to effectively reach and engage audiences.
• Plan, implement, and oversee multi-channel marketing campaigns, including digital, print, social media, and events.
• Lead, mentor, and support the marketing team, fostering a collaborative and high-performance work environment.
• Coordinate with other departments to align marketing efforts with company goals and strategies.
• Collaborate with internal teams and external agencies to create compelling content and promotional materials.
• Create and collaborate on the creation of product collateral, website, press releases and other written marketing content
• Monitor campaign performance, analyze data, and make data-driven adjustments to optimize results.
• Develop and maintain the company’s brand identity and ensure consistency across all marketing channels and materials.
• Create and manage brand guidelines, messaging, and visual elements to enhance brand recognition and reputation.
• Work closely with product teams to develop marketing strategies and go-to-market plans for new and existing products and services.
• Create and execute product launch plans, including promotional activities, messaging, and sales support materials.
• Develop strategies to increase customer engagement, satisfaction, and retention through targeted marketing initiatives.
• Implement customer feedback mechanisms and analyze insights to improve marketing efforts and customer experiences.
• Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Track and report on marketing expenditures, performance metrics, and campaign effectiveness.
• Track and analyze key marketing metrics and performance indicators to assess the effectiveness of marketing activities.
• Prepare and present regular reports on marketing performance, insights, and recommendations to senior management.
• Develop and manage relationships with external partners, agencies, and vendors to enhance marketing efforts and drive results.
• Negotiate contracts and oversee the execution of marketing partnerships and sponsorships.

• Strong understanding of marketing principles, strategies, and best practices.
• Excellent project management, organizational, and analytical skills.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Excellent leadership, communication, and interpersonal skills.
• Experience with marketing technical products or background in technology.
• Proficiency in marketing software and tools, including CRM systems, analytics platforms, and design software.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proven success in building and managing high-performing marketing teams.
• Strategic thinker with a results-oriented mindset.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; MBA or advanced degree preferred.
• Minimum of 5-7 years of experience in marketing, with a focus on the telecommunications industry or related sectors preferred.
• Proven track record of developing and executing successful marketing strategies.

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