What are the responsibilities and job description for the Director of Consumer Marketing position at Dr. Oetker?
Director of Consumer Marketing
CBU | Naperville | Full Time | Permanent
Wilton is a global heritage brand with a 95-year history in baking and decorating. As part of the Dr. Oetker family, Wilton aspires to be the most influential and successful cake decorating brand, sparking more ways to create sweeter moments both in the kitchen and the workplace. Learn more about Wilton at
Description
Do you have a passion for marketing & brand building? A passion for and knowledge of consumers, shoppers, retail, baking & decorating? As Director of Wilton's Consumer Business Unit (CBU), you are a key member of the Wilton North America team, responsible for leading consumer and category strategic initiatives that not only enhance company growth and profitability, but also drive alignment with the overall company values and vision. Reporting to the VP of Marketing, you will support and nurture a world-class team, fostering employee engagement, category development, growth, and a winning culture to further improve Wilton’s brand and business proposition.
You will drive a consumer-centric data-driven mindset within the team, representing the consumer’s needs within the organization. Being responsible for the portfolio’s P&L, you will also work on continuous assortment improvement (Innovation, Renovation, Line Extenders, PPA, Value Engineering) and ensure the commercial viability across the different channels.
Within the Marketing team, you will partner with the Director of Masterbrand & Community to design product campaigns, as well as partner with the Director of Insights & Analytics to foster a data-driven culture and review on a monthly basis the business overall performance.
Ingredients
- Define the CBU strategy, vision and growth plan across all sales channels.
- Manage CBU budget, product portfolio P&L, and agreed KPIs.
- Identify CBU innovation and ongoing optimization opportunities.
- Share inputs/feedback to product teams on the new projects at an early stage so that projects are adapted or adaptable for the consumer.
- Obtain market insights and social analytics to ensure CBU’s activities (product and marketing) are relevant for consumer and customers.
- Supervise key project milestones and acts as validation / escalation point.
- Supervise key CBU communication asset creation.
- Drive Revenue Management across the category.
- Foster collaboration within the team and coach managers and junior members, driving employee growth and development.
- Collaborate with other teams to ensure alignment and sharing of best practices.
Equipment
- Bachelor’s degree in Marketing, Business, etc. required. MBA preferred.
- More than 10 years of significant experience in Category Management analyzing insights to determine industry & consumer trends & develop strategies for product groupings.
Instructions
- Significant experience in Category Management analyzing insight to determine industry & consumer trends & develop strategies for product groupings & marketing campaigns and Product Development.
- Understanding of core consumers, customers & competitors in the assigned category.
- Significant experience in delivering projects using project management methodologies & an understanding of & ability to apply to category activity.
- Excellent communication and presentation skills.
- Significant experience in managing marketing campaigns & product development.
- Strong understanding of Brand Strategy & Management incl. brand purpose, heart and perception in the market of its target consumer.
- Strong understanding of core consumers, customers & competitors in the cake and desert category.
- Know how to use consumer market tools (such as Circana or Nielsen) and can deduct and translate into relevant insights.
- Proficient use of Excel; Power BI considered a plus.
Baking Conditions
- Professional office environment, sedentary in nature.
- Routinely use standard office equipment such as (laptop computers, monitors/keyboards, printers, and telephones).
- Processes information and communicates effectively with others.
- Ability to travel domestically or internationally as needed.
Rewards
Pay Transparency Wage Tier*: IV
Wilton offers great benefits that allow you to manage your well being and work/life balance, ensuring you can be your best self at work. Our comprehensive benefits package includes, for eligible employees: paid time off, medical/dental/vision insurance, 401(k), and wellness programs. A full list of benefits will be provided to eligible employees at initial offer.
Wilton values an engaging in-person work environment with focus on cross-functional collaboration and problem solving. We also recognize the need for workplace flexibility. This is why Wilton offers a hybrid schedule with the ability to work half a day on Fridays.
#LI-Hybrid
- The base pay offered to the successful candidate will be reviewed and determined based on a variety of factors, including relevant skills, experience, business needs, geographical location, and internal equity. At Wilton, we aim to offer a fair and competitive compensation package tailored to each candidate’s unique background and the specific needs of the role. All compensation decisions are made with careful consideration of these factors, and it is not unusual for individuals to be hired at the top wage tier that reflects their education, experience, and the role requirements. Our IL Benefit and Transparency information can be found here (2025-Benefits-and-Pay-Transparency.pdf).
Wilton is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Industries is an Equal Employment Opportunity Employer/Disability/Veteran.
For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance via email at TalentAcquisition@wilton.com.
Contact
Wilton Industries Inc.
Wilton Talent Acquisition Team
800.794.5866
E-mail: TalentAcquisition@wilton.com
