Marketing Media Buyer

To be considered an applicant, please apply directly on our company website: https://generac.wd5.myworkdayjobs.com/en-US/External/job/Media-Buyer_JR1369

We are DR Power, a Generac Company, professional power equipment done right.

Established in 1985, we are a leader in the design and manufacture of professional-grade gas and battery-powered outdoor power equipment. We are dedicated to the enduring quality and uncompromising performance of everything we build. We stand behind every DR® product and are here to help every customer regardless of when or where they made their initial purchase.

Job Summary: The Media Buyer is responsible for driving the expansion of media programs through critical analysis of available data and negotiations with media vendors. Media Buyer designs and executes strategic campaigns and buying plans, staying in budget and optimizing performance, campaign health, and profitability. The Media Buyer actively maintains a stable of assigned accounts, expanding the advertising program through networking, research, negotiation, and testing.

Essential Duties and Responsibilities:

• Negotiates rates to ensure maximum profitability. Prepares any correspondence needed for negotiation and maintaining relationships with outside representatives and/or agencies
• Monitors profitability and performance of current ad schedule. Reviews ad performance on each media account prior to scheduled start date of future ads to determine how buys should be made (rates, placements, creative, etc.)
• Coordinates advertising schedules and creates advertising contracts on assigned accounts utilizing our proprietary ad database
• Coordinates with Production regarding creative needs for advertising including review of advertising pieces before public viewing
• Informs manager of any issues on accounts or media that will affect the overall bottom line, either immediately or in the future
• Maintains marketing database and advertising performance metrics
• Testing into and expanding into new media which results in profitable ROI
• Initiates strategies for improvement of production and other systems in the department and helping to implement them
• Coordinates the trafficking of all ad buying contracts, insertion orders, vendor relations, and reviews and approves all invoices

Minimal Qualifications:

• Bachelor's degree or equivalent experience
• 2 years of Advertising or Media Experience

Preferred Qualifications:

• Possess a working knowledge of the media industry, specifically related to direct-response advertising, preferably in one or more areas such as television, online, and print
• Prior experience directly partnering with advertising network contacts

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 20 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

*Military / Veteran applicants promoted to apply

Job Type: Full-time

Pay: $50,000.00 - $83,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

People with a criminal record are encouraged to apply

Ability to Relocate:

• South Burlington, VT 05403: Relocate before starting work (Required)

Work Location: In person

Salary : $50,000 - $83,000