What are the responsibilities and job description for the Director, Casino Growth Marketing position at DraftKings?
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
DraftKings is looking for a self-starter with management skills and a data-driven mindset to focus on digital marketing. You’ll work in a fast-paced environment and leverage your prior experience to bring new and exciting campaigns to life. You will be an integral part of the Growth Marketing team leading a team to manage the creative workflow and delivery for critical acquisition & retention moments across DraftKings' products. Our company is agile and values transparency, high levels of autonomy, and cross-functional collaboration.
What you’ll do as a Director, Casino Growth Marketing
Translate areas of responsibility into goals and action plans for your direct reports. & skip levels.
Use data and insights to inform direction of the team, and drive hypotheses for testing, etc. while the ability to provide feedback & mentor team to meet the same expectations.
Proactively identify new areas of focus, business problems, and need for processes or additional resources that will drive incremental company value.
Ensure media buys under team scope are expertly managed to hit financial goals - tasks include channel management, leveraging applicable best practices, deriving competitor intel, product/placement/inventory testing to impact DK media buys.
Work hand-in-hand with partner teams such as Analytics, Integrated Marketing, Promo operations to develop marketing strategies to drive engagement with DraftKings’ suite of products.
Collaborating cross-functionally with creative, brand, and product regularly to deliver on best-in-class creative.
Influence roadmap of our external partners to deliver on ad products & negotiate ad buys that drive towards our business goals
What you’ll bring
At least 10 years of relevant experience in media buying, acquisition marketing, or mobile marketing.
At least 5 years of leadership & management experience with proven experience leading an operational team to meet or exceed their KPIs.
High proficiency at digital media optimization, including running structured A/B testing, conducting in-depth analysis on ad buys, and understanding of bidding algorithms or manual bidding approaches.
Demonstrated Paid Social, Programmatic, & Paid Search expertise, with previous ownership of channel objectives and roadmaps.
Well-organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.
A deep understanding of cohort analysis & mobile attribution.
Understanding creative/messaging to best deliver on campaign goals.
Excellent communication skills with ability to share learnings.
Analytical; data oriented. Expertise in Excel is a must; SQL proficiency is helpful.
A passion for gaming is a plus.
Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 169,600.00 USD - 212,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.We know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.
DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
