What are the responsibilities and job description for the Senior Director of Premium Client Engagement position at DraftKings?
About Us
\DraftKings is a publicly traded technology company headquartered in Boston. We are committed to delivering exceptional experiences for our customers while maintaining the highest standards of responsible gaming practices.
\The Role
\We are seeking a highly skilled Senior Manager of VIP Acquisition to join our team. In this role, you will play a pivotal part in driving the growth of our high-value player acquisition and engagement strategy. With a focus on optimizing onboarding, developing long-term loyalty, and enhancing our VIP experience, you will lead efforts to identify, secure, and retain our most valuable players.
\Your Key Responsibilities
\- Drive the development of localized go-to-market strategies that align with organizational objectives, promoting regional growth, retention, and enhanced player satisfaction.
- Lead the ideation, creation, and execution of regional VIP Player Acquisition events, crafting targeted, impactful experiences that resonate with high-value players.
- Establish and monitor business plans to ensure alignment with revenue goals, profitability, and growth metrics, continuously refining initiatives to optimize performance.
- Ensure adherence to all responsible gaming policies and regulatory requirements while championing process improvements across VIP engagement operations.
- Provide leadership and guidance to junior team members, fostering a high-performing, engaged team that drives VIP loyalty, revenue, and brand advocacy.
You Will Bring
\- Bachelor's degree in a relevant field, with relevant gaming or casino industry experience being a plus.
- 6 years of experience in senior-level VIP Sales, Business Development, or Customer Relationship Management, including a demonstrated ability to build, maintain, and expand high-value client relationships.
- Strong analytical skills with a record of using insights to drive engagement strategy and elevate the VIP player experience.
- Effective in fast-paced, cross-functional environments with the ability to influence stakeholders and drive decision-making.
- Must be able to obtain and maintain required State Gaming Licenses.
