What are the responsibilities and job description for the Marketing Coordinator position at DRB Group?
JOB PURPOSE :
To coordinate the marketing, merchandising and startup / close down activities for all communities; including organization of the advertising, model home decorating, and signage / display for vendor activities. Act as the liaison with division offices to provide marketing development and support in the region.
Essential Functions :
Generates increased traffic to the communities
Coordinates department advertising needs
Organizes model home and trailer activities
Maintains website
Coordinates sales / marketing events
Prepares advertisement layouts and marketing materials
Duties and Responsibilities
Creates and establishes strategic marketing plans to achieve company objectives for products and services
Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage
Manages development, production, and distribution of promotional and collateral materials to support marketing programs
Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating traffic
Provides web site management, tracking on line leads, and monitoring conversion
Manages model decorating processes and maintains furniture inventory
Creates and maintains master electronic file of current collateral and display images
Responsible for timely coordination of new community preparations, including sales trailer (utilities, facility, landscape, displays, location, etc.), model(s), pre-sale information, and grand opening events, etc.
Reviews and ensures accuracy of all marketing material prior to public release
Sets-up and maintains photo library of finished homes and models (interior & exterior, all plans)
Assists General Sales Managers with selections of all Market / Model homes (target price - lot - plan - inclusions - colors)
Maintains current signage for communities and continuously reviews existing signage while researching / obtaining new and better locations
Assists General Sales Manager with merchandising of Model Homes and sales office set-up
Assists sales and marketing team with determination of targeted consumer groups, product types and pricing for communities
Processes department marketing supplies and promotional materials
Processes department invoices
May include other duties as assigned
QUALIFICATIONS : Knowledge and Skills
Excellent written and oral communication skills
Excellent inter-personal skills : possess the ability to work independently and as part of a team
Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands
Knowledge of typical building construction process
Willingness to travel (locally)
Must be fully PC-literate including basic administration software (Power Point, MS Word, Excel, Access)
Operation of digital camera
Education and Work Experience
College degree in marketing, sales, journalism or business and 3-5 years experience; or equivalent combination of education and / or work experience
Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and / or advertising
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