What are the responsibilities and job description for the Volunteer Social Media Coordinator position at Dream Factory of Brooklyn?
Responsibilities:
- Branded Marketing Communications:
- Create and disseminate effective marketing communications that are consistent with the organization's brand identity.
- Utilize platforms such as LinkedIn, Facebook, and relevant industry group websites to reach the organization's target audience.
- Feature Implementation:
- Propose and execute new functionalities on social media platforms to boost brand recognition and engagement.
- Stay up-to-date with social media trends and technologies to ensure the organization's social media strategy is innovative and effective.
- Performance Tracking:
- Monitor and analyze the performance of marketing initiatives across all social media platforms.
- Use analytics tools to track engagement metrics such as likes, shares, comments, and overall reach to gauge the effectiveness of social media campaigns and strategies.
- Content Creation and Scheduling:
- Draft engaging content for posting on all relevant social media platforms.
- Plan and schedule content in advance to maintain a consistent and active social media presence.
- Social Media Growth:
- Employ strategies to increase the organization's social media followers and engagement.
- Engage with the community by responding to comments and messages, fostering a positive and interactive online environment.
Qualifications:
- Experience in Canva:
- Proficiency in using Canva or similar graphic design tools to create visually appealing social media graphics.
- Design Skills:
- Demonstrated ability in designing social media graphics that align with the organization's brand identity.
- A creative eye for design and layout, ensuring all content is visually engaging and on-brand.
- Social Media Savvy:
- In-depth knowledge of various social media platforms and their specific requirements.
- Understanding of social media trends and how to effectively leverage them to enhance brand visibility.
- Content Writing:
- Strong writing skills, with the ability to craft compelling and engaging content tailored to different platforms.
- Analytical Skills:
- Competency in using social media analytics tools to measure and interpret the performance of social media activities.
- Proactivity and Creativity:
- A proactive approach to suggesting and implementing innovative ideas for social media engagement and growth.
- Ability to think creatively and outside the box to overcome challenges and reach the organization's target audience.
This role is ideal for someone passionate about social media and digital marketing, with a keen interest in leveraging these platforms to support nonprofit or community-focused initiatives. The position requires a mix of creative, analytical, and strategic skills, offering a valuable opportunity to contribute to the organization's mission while gaining hands-on experience in social media coordination and marketing.