What are the responsibilities and job description for the Social Event Manager position at Driftwood Hospitality Management?
Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.
The Social Event Manager at Margaritaville Lake Resort is responsible for generating room nights, group room revenue, and catered food and beverage revenue with the social group customer. The mission is to increase revenue within the social market which includes weddings and catered events without guest rooms. The Social Event Manager is responsible for booking events from incoming leads received by telephone, email, social media, or walk-in visits, all while maintaining the company’s vision and values. In addition, the Social Event Manager services the events, serving as the liaison between the customer and the hotel staff, communicating details to make the events successful.
The Social Event Manager will become an expert on all aspects of Margaritaville Lake Resort regarding group events. The Social Event Manager will build customer relationships, uncover needs, and present ways that the resort can add value, all with the goal to create successful events for the customer. The Social Event Manager is the “steward” of the relationship, acting as the point person for all activities with the group and providing service after the sale. The Social Event Manager will coordinate and communicate all details regarding their group’s activities to other departments in the hotel, following up to ensure delivery of service to meet their customer’s expectations.
JOB TYPE: FULL-TIME
PAY: SALARY BASED ON EXPERIENCE
REPORTS TO: DIRECTOR OF SALES
AGE REQUIREMENT: MUST BE 18 YEARS OF AGE OR OLDER
Must have a comprehensive knowledge of all hotel departments and functions with 1-2 years of experience in hotel operations (preferable at Margaritaville Lake Resort).
Job Summary
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The Social Event Manager at Margaritaville Lake Resort is responsible for generating room nights, group room revenue, and catered food and beverage revenue with the social group customer. The mission is to increase revenue within the social market which includes weddings and catered events without guest rooms. The Social Event Manager is responsible for booking events from incoming leads received by telephone, email, social media, or walk-in visits, all while maintaining the company’s vision and values. In addition, the Social Event Manager services the events, serving as the liaison between the customer and the hotel staff, communicating details to make the events successful.
The Social Event Manager will become an expert on all aspects of Margaritaville Lake Resort regarding group events. The Social Event Manager will build customer relationships, uncover needs, and present ways that the resort can add value, all with the goal to create successful events for the customer. The Social Event Manager is the “steward” of the relationship, acting as the point person for all activities with the group and providing service after the sale. The Social Event Manager will coordinate and communicate all details regarding their group’s activities to other departments in the hotel, following up to ensure delivery of service to meet their customer’s expectations.
JOB TYPE: FULL-TIME
PAY: SALARY BASED ON EXPERIENCE
REPORTS TO: DIRECTOR OF SALES
AGE REQUIREMENT: MUST BE 18 YEARS OF AGE OR OLDER
Must have a comprehensive knowledge of all hotel departments and functions with 1-2 years of experience in hotel operations (preferable at Margaritaville Lake Resort).
Job Summary
- Develop customer base necessary to meet goals, utilizing existing accounts and new accounts from incoming leads.
- Work closely with client to develop good working relationship, including prompt response to calls, emails, and requests.
- Conduct site tours with potential clients.
- Conduct planning meetings to discuss and review details related to event coordination.
- Maintain detailed records of discussions with client, including room accommodations, all prices quoted and details committed for all meeting setups, food and beverage, transportation, etc.
- Upsell to improve revenue generation on property.
- Be readily available during functions for consultation with client.
- Serve as the liaison between the client and the hotel staff, providing direction to the hotel staff to accomplish the client’s needs.
- Flexible schedule required to accommodate client needs, including nights, weekends, and holidays.
- Respond and resolve guest requests, complaints, or questions in a courteous and timely manner.
- Maintain professionalism in all situations.
- Attend trade shows as requested, some overnight travel expected.
- Prospect local accounts for new business.
- Comprehensive knowledge of Margaritaville Lake Resort’s market position, banquet and food and beverage revenues, pricing and rate structures, sales strategies, yield management, booking trends, and future hotel planning.
- Knowledgeable of competitive markets outside the area.
- Knowledgeable of the capabilities and limitations of the hotel and departments that may impact sales strategies.
- Achieve and exceed individual and team goals as established by the annual Marketing Plan.
- Knowledgeable of the overall revenue of bookings and to periodically evaluate, assess, and revise the parameters of bookings.
- Achieve budgeted revenues and expenses and maximize profitability related to the sales department.
- Maintain procedures for credit control, financial transactions, and security of financial assets.
- Provide constructive feedback to the Director of Convention Services and the Director of Sales in the development of wedding and banquet menus, and any other procedure / practice to increase revenue and / or customer satisfaction.
- Calculate 30-60-90 day banquet forecasting, reporting information to the Director of Convention Services on a monthly basis.
- Provide stats of wedding bookings monthly to the Director of Sales.
- Assist the Director of Convention Services and the Director of Sales with assigned Catering-related tasks.
- Ability to accurately use various office software, not limited to Word, Excel, Access, Power Point, and the Hotel’s Sales and Catering software.
- Walking, standing, and sitting for long periods of time.
- Minimum lifting of 20 pounds.
- Pushing, bending, stooping, upward reaching, manual dexterity.
- Hearing, writing, typing.
- Minimum pulling of 20 pounds.
- Other duties may be assigned.
- 401(k)
- Dental insurance
- Disability insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
- Room Discounts
- Employee Food and Beverage Discounts
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