What are the responsibilities and job description for the Marketing - Internship position at Drip Capital?
Empowering SMEs in Global Trade At Drip Capital, we’re redefining the future of cross-border trade financing for small and medium-sized enterprises (SMEs).
With the global SME trade market valued at a staggering $5 trillion, we’re on a mission to empower businesses in developing markets with the capital to scale internationally. No more red tape. No more slow, outdated processes. By harnessing cutting-edge technology, we make accessing trade financing fast, seamless, and hassle-free. Our goal is simple: to break down barriers, simplify the process, and fuel your international growth. With headquarters in Palo Alto, California, and offices in India and Mexico, Drip Capital is perfectly positioned to serve the rapidly growing needs of SMEs across emerging markets.
Backed by top investors including Accel, Peak XV, Wing VC, Sequoia India, Y Combinator, GMO, SMBC Japan, Barclays, and IFC, we’re driving the future of trade finance. With over $7 billion facilitated across more than 10,000 buyers and sellers in the past seven years, Drip is creating new pathways to global business growth
Key Responsibilities
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Data Sourcing & Scraping:
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Identify potential customers on various online marketplaces, business directories, and portals (e.g., LinkedIn, industry websites, product platforms).
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Use tools or scripts to scrape relevant data such as company names, contact details, and business info.
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Data Enrichment:
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Enhance raw data by appending key contact details like phone numbers, email addresses, LinkedIn profiles, company size, industry type, and geography.
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Leverage platforms like ZoomInfo, Lusha, Apollo, or similar tools for enrichment.
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ICP Prospecting & Lead Acquisition:
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Work closely with the marketing and sales team to define and refine Ideal Customer Profiles (ICPs).
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Build segmented prospect lists for outbound and account-based marketing (ABM) campaigns.
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Email Marketing & Outreach:
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Assist in planning and executing cold email campaigns for lead generation.
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Write compelling email copy, follow-ups, and subject lines tailored for different ICPs.
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Track email open rates, CTRs, and conversions to identify high-intent leads.
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Lead Qualification & Management:
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Help categorize leads into MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads).
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Maintain and update CRM (we use HubSpot) with lead statuses and notes.
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Collaborate with the sales team to hand off qualified leads efficiently.
Salary : $5
