What are the responsibilities and job description for the Digital Marketing Strategist position at Drive Social Media LLC?
Who We Are…
Drive Social Media is one of the fastest-growing advertising technology companies in the country. Born out of necessity to provide the best return on investment for our partners, Drive Social Media has developed a cloud-based advertising management platform to achieve better campaign results and transparency while improving advertising efficiencies to stimulate revenue growth.
We are looking for a Digital Strategist to research and identify ways to build clients’ targeted audiences and paid media placements across multiple platforms. Responsibilities include, but are not limited to: tracking advertising costs, researching consumer behavior, creating targeted audiences, and exploring market trends and opportunities.
In order to excel in this role, applicants should have PPC / paid social campaign experience and must be comfortable with processing and analyzing marketing data. The Digital Strategist will ensure successful digital campaigns through efficient use of client marketing budgets and appropriate audiences.
Responsibilities
Review contract deliverables and ensure all client requirements are documented.
Create, record, and refine processes for downloading, cleaning, and uploading historical client data to establish benchmarks.
Develop benchmark reports based on Year-Over-Year (YoY), Month-Over-Month (MoM) revenue trends, top-selling products, and other key metrics.
Prepare for and lead client meetings by presenting accurate and effective performance results—including KPIs, ROI, ROAS, audience insights, and the impact of ancillary services—to strengthen client relationships.
Monitor campaign pacing and escalate underperforming accounts to Account Executives (AE) and Account Managers (AM) for resolution.
Lead deep-dive analyses to uncover insights into key performance issues, such as quarter-over-quarter creative effectiveness, frequency impacts for e-commerce clients, and other ad-hoc investigations.
Conduct thorough reviews of client Point of Sale (POS)/Customer Relationship Management (CRM) data and assess business health.
Provide strategic recommendations on ad spend adjustments, ancillary service adoption, and campaign optimizations.
Set up and manage Marketing Milk accounts for clients.
Conduct client satisfaction checks and proactively address any concerns.
Develop and share post-meeting action plans for continuous improvement.
Conduct weekly performance roll-throughs, analyzing ROI pacing, strategic test results, and bridge/.5 check-ins for account adjustment meetings.
Assist in the onboarding of new clients if necessary.
Requirements
The ideal candidate will have:
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
3 years of experience in digital marketing strategy, campaign analysis, or media planning.
Proficiency in data analytics platforms (Google Analytics, Facebook Business Manager, etc.) and CRM/POS tools.
Strong understanding of ROI, ROAS, KPI measurement, and digital ad performance metrics.
Experience with budget management and forecasting.
Excellent presentation and client communication skills.
Strong problem-solving abilities and ability to translate data insights into actionable recommendations.
Detail-oriented, highly organized, and capable of managing multiple clients simultaneously.Maintains accuracy and attention to detail while managing time-sensitive client requests.
An autonomous, passionate worker who claims ownership of their day-to-day work and the outcome of their efforts.
Skills
Real-world experience as a Digital Analyst or in a similar role.
Expertise in Google Analytics.
In-depth understanding of SEM campaign strategies and SEO practices.
Experience with PPC campaigns.
Knowledge of MS Excel.
Analytical abilities.
BSC in Marketing or a relevant field.
Why Drive Social Media…
Over the past 10 years, we’ve been keeping up with the massive shifts in consumer attention to online platforms like Facebook, Instagram, Amazon, and Google and we pride ourselves on comprehending and delivering the industry’s best practices and solutions to our partners.
Come join our 200 employees at AdWeek’s Fastest Growing Agency, Inc. 5,000’s six-time award winner, and we’ve also been featured in Harvard Business Review, Forbes, AdWeek, NBC, Smart Insights, Glassdoor, NHL.com, Buzzfeed, Entrepreneur Magazine, Startup Grind, Business.com & Medium Business Journal.
To find out more about us, check out our Culture Insight Video:https://careers.drivesocialnow.com/
Benefits…
Eligible for full health, dental, vision benefits within the first 90 days of employment
Drive pays 100% of premiums for STD, LTD, and Life Insurance
401k with up to a four percent match after your first full year at Drive
Agile and fast paced environment
Our office is located at address, with easy access to public transportation and nearby paid parking options. We're happy to help you find the best fit for your commute.
Brand new offices…
Saint Louis’s office is outfitted with a hidden speakeasy (let’s see if you can find it)
Miami has a gorgeous view in the heart of Brickell
Atlanta office was recently built in January of 2021 in Buckhead
Nashville’s spacious office is 2 blocks from Broadway & Assembly Hall
Tampa's office overlooks the Gulf from the heart of the Westshore Business District
Drive Social Media does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
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