What are the responsibilities and job description for the Product Team Analyst position at Drive Social Media?
Who We Are…
Drive Social Media is one of the fastest-growing advertising technology companies in the country. Born out of necessity to provide the best return on investment for our partners, Drive Social Media has developed a cloud-based advertising management platform to achieve better campaign results and transparency while improving advertising efficiencies to stimulate revenue growth.
We are looking for a Product Team Analyst to support the setup, execution, and optimization of paid social campaigns across Facebook and Instagram. Responsibilities include, but are not limited to: managing campaign structures, ensuring proper tracking implementation, maintaining account performance, and analyzing data to drive strategic recommendations.
In order to excel in this role, applicants should have experience managing Meta campaigns, possess strong analytical capabilities, and be comfortable working with tracking tools and marketing data. The Product Team Analyst will play a critical role in delivering accurate, well-performing paid campaigns and ensuring all client data flows are tracked and validated.
Responsibilities
The ideal candidate will have:
Over the past 10 years, we’ve been keeping up with the massive shifts in consumer attention to online platforms like Facebook, Instagram, Amazon, and Google and we pride ourselves on comprehending and delivering the industry’s best practices and solutions to our partners.
Come join our 200 employees at AdWeek’s Fastest Growing Agency, Inc. 5,000’s six-time award winner, and we’ve also been featured in Harvard Business Review, Forbes, AdWeek, NBC, Smart Insights, Glassdoor, NHL.com, Buzzfeed, Entrepreneur Magazine, Startup Grind, Business.com & Medium Business Journal.
To find out more about us, check out our Culture Insight Video:https://careers.drivesocialnow.com/
Benefits…
Eligible for full health, dental, vision benefits within the first 90 days of employment
Drive pays 100% of premiums for STD, LTD, and Life Insurance
401k with up to a four percent match after your first full year at Drive
Agile and fast paced environment
Our office is located at 906 Olive St Suite 700, St Louis, MO 63101, with easy access to public transportation and nearby paid parking options. We're happy to help you find the best fit for your commute.
Brand new offices…
Saint Louis’s office is outfitted with a hidden speakeasy (let’s see if you can find it)
Miami has a gorgeous view in the heart of Brickell
Atlanta office was recently built in January of 2021 in Buckhead
Nashville’s spacious office is 2 blocks from Broadway & Assembly Hall
Tampa's office overlooks the Gulf from the heart of the Westshore Business District
Drive Social Media does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
Drive Social Media is one of the fastest-growing advertising technology companies in the country. Born out of necessity to provide the best return on investment for our partners, Drive Social Media has developed a cloud-based advertising management platform to achieve better campaign results and transparency while improving advertising efficiencies to stimulate revenue growth.
We are looking for a Product Team Analyst to support the setup, execution, and optimization of paid social campaigns across Facebook and Instagram. Responsibilities include, but are not limited to: managing campaign structures, ensuring proper tracking implementation, maintaining account performance, and analyzing data to drive strategic recommendations.
In order to excel in this role, applicants should have experience managing Meta campaigns, possess strong analytical capabilities, and be comfortable working with tracking tools and marketing data. The Product Team Analyst will play a critical role in delivering accurate, well-performing paid campaigns and ensuring all client data flows are tracked and validated.
Responsibilities
- Set up, launch, and optimize paid social campaigns on Facebook and Instagram in alignment with client objectives and platform best practices.
- Structure ad accounts and campaigns in Meta Business Manager and Ads Manager, ensuring strategic audience segmentation and budget alignment.
- Configure and verify Meta Pixel tracking, custom conversions, and event tracking to ensure full-funnel data accuracy.
- Conduct weekly performance audits (“Lights On” checks) to identify rejected ads, pacing issues, and tracking discrepancies.
- Troubleshoot tracking and performance issues related to client data systems and Meta support.
- Upload campaign assets (ad creative, copy, and audiences) and ensure accuracy prior to launch.
- Monitor ad spend pacing and campaign performance to keep delivery on track and within budget.
- Manage and validate incoming client data across tools such as Salesforce and internal reporting systems.
- Complete and deliver structured performance reports, including Executive Summaries with key insights and strategic recommendations.
- Support client onboarding by configuring new accounts, integrating tracking systems, and preparing analytics documentation.
- Offboard accounts by deactivating campaigns and removing payment methods when necessary.
- Collaborate with cross-functional teams to ensure successful sprint cycles, reporting accuracy, and campaign optimization.
The ideal candidate will have:
- Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
- 1 years of experience in paid social media advertising, campaign execution, or digital marketing analytics.
- Proficiency in Meta Business Manager, Ads Manager, and Facebook Pixel tracking.
- Strong analytical skills with a deep understanding of campaign performance metrics, pacing, and budget management.
- Familiarity with tools like Salesforce, Google Analytics, and other CRM or analytics platforms.
- Exceptional attention to detail and the ability to manage multiple accounts and deadlines in a fast-paced environment.
- Proactive problem-solving skills, especially when troubleshooting tracking issues or platform errors.
- Clear and concise communication skills with the ability to translate data into actionable marketing strategies.
- Hands-on experience in campaign execution and digital performance analysis.
- Advanced understanding of tracking systems and marketing funnels.
- Expertise in Google Analytics and Excel.
- Familiarity with A/B testing and performance-based optimization strategies.
- Comfortable working with audience segmentation and marketing data sets.
Over the past 10 years, we’ve been keeping up with the massive shifts in consumer attention to online platforms like Facebook, Instagram, Amazon, and Google and we pride ourselves on comprehending and delivering the industry’s best practices and solutions to our partners.
Come join our 200 employees at AdWeek’s Fastest Growing Agency, Inc. 5,000’s six-time award winner, and we’ve also been featured in Harvard Business Review, Forbes, AdWeek, NBC, Smart Insights, Glassdoor, NHL.com, Buzzfeed, Entrepreneur Magazine, Startup Grind, Business.com & Medium Business Journal.
To find out more about us, check out our Culture Insight Video:https://careers.drivesocialnow.com/
Benefits…
Eligible for full health, dental, vision benefits within the first 90 days of employment
Drive pays 100% of premiums for STD, LTD, and Life Insurance
401k with up to a four percent match after your first full year at Drive
Agile and fast paced environment
Our office is located at 906 Olive St Suite 700, St Louis, MO 63101, with easy access to public transportation and nearby paid parking options. We're happy to help you find the best fit for your commute.
Brand new offices…
Saint Louis’s office is outfitted with a hidden speakeasy (let’s see if you can find it)
Miami has a gorgeous view in the heart of Brickell
Atlanta office was recently built in January of 2021 in Buckhead
Nashville’s spacious office is 2 blocks from Broadway & Assembly Hall
Tampa's office overlooks the Gulf from the heart of the Westshore Business District
Drive Social Media does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
