What are the responsibilities and job description for the Product Marketing Manager position at Droisys?
Job Title: Product Marketing Manager
Location: Las Vegas, NV
Job Type: Full-Time
Company: Droisys
About Droisys and A360
Droisys is a leading technology solutions provider dedicated to delivering innovative software applications. Our flagship product, A360, is a cutting-edge Corporate Performance Management (CPM) software that empowers organizations with comprehensive tools for financial planning, budgeting, forecasting, and analytics. A360 helps businesses make data-driven decisions to optimize performance and drive growth.
Position Overview
We are seeking a dynamic and results-driven Product Marketing Manager to champion the positioning and growth of our A360 CPM software. This role offers a unique opportunity to craft and execute go-to-market strategies, drive product adoption, and communicate the value of A360 to various target audiences. The ideal candidate will have a deep understanding of product marketing, an ability to collaborate with cross-functional teams, and a passion for technology and enterprise software solutions.
Key Responsibilities
- Conduct market research to identify customer pain points, industry trends, and competitive insights that inform product messaging and positioning.
- Utilize outbound methods, including email, social media, and cold calling, to initiate conversations and generate interest in our CRM solutions.
- Develop clear, concise, and compelling messaging that communicates the value of A360 to key stakeholders, including finance, accounting, and IT departments.
- Partner with sales engineers to deliver tailored product demos and present the value of A360’s features in addressing client needs.
- Oversee the planning, execution, and communication of new product releases, ensuring successful adoption and engagement across target audiences.
- Engage with key decision-makers in finance, accounting, and IT departments to understand business needs and identify opportunities for A360 software.
- Create and manage customer-facing content that educates and informs leads and clients about A360’s benefits, features, and use cases.
- Partner with product management, sales, and customer success teams to ensure product marketing efforts are aligned with overall business goals and customer feedback.
- Monitor and report on product marketing performance, track KPIs such as product adoption, revenue growth, and customer satisfaction, and adjust strategies as needed.
- Stay up-to-date on industry trends, best practices in corporate performance management, and competitive landscape to ensure A360 remains a market leader.
Qualifications & Skills
- 2-4 years of product marketing and sales experience, preferably in B2B software (CPM, ERP, BI, or SaaS solutions).
- Strong understanding of financial planning, budgeting, and corporate performance management.
- Excellent communication, presentation, and storytelling skills.
- Proven ability to collaborate with cross-functional teams, including sales, product, and customer success.
- Strategic thinker with a data-driven approach to decision-making.
- Experience in creating compelling go-to-market strategies and executing them effectively.
- Proficiency with marketing tools, CRM systems (Salesforce, HubSpot, or equivalent), and analytics platforms.
- Bachelor’s degree in Marketing, Business, Finance, or a related field (preferred).
Droisys is an equal opportunity employer that values diversity, inclusion, and belonging. We are committed to fostering a diverse work environment and do not discriminate based on race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
