Social Media Marketer

Moveo Technologies Corp. (drvn)

As the first and currently the main brand of Moveo Technologies Corporation, drvn provides premium, global, private passenger transportation and logistics services. Providing technology solutions and passenger transportation services for complex ground environments and projects is the company's primary focus.

Role Description

The Social Media Marketer is responsible for elevating drvn’s brand presence across key B2B-focused platforms—particularly LinkedIn, X (Twitter), Facebook, and Instagram. Reporting to the Director of Marketing, this individual creates and executes strategic social campaigns that engage travel managers, corporate executives, event planners, and other VIP audiences. The Social Media Marketer collaborates closely with brand, creative, and PR teams to ensure drvn’s voice is consistently represented and that the company remains top-of-mind within the premium travel coordination space.

Key Responsibilities

Strategy & Campaign Planning

• Develop social media strategies tailored to B2B audiences, ensuring alignment with drvn’s brand standards and marketing objectives.
• Use tools like StoryChief (or comparable platforms) to plan, schedule, and distribute multi-channel content efficiently.
  
  

Content Creation & Curation

• Collaborate with brand and creative teams to produce on-brand visual assets, videos, and copy for social campaigns.
• Identify relevant industry news, events, and trends to keep content fresh, engaging, and authoritative.
  
  

Community Engagement & Growth

• Monitor social channels for conversations related to drvn, ground travel coordination, and corporate travel, responding in a timely, professional manner.
• Build relationships with influencers, industry leaders, and potential partner organizations to amplify drvn’s reach.
  
  

Event & PR Collaboration

• Coordinate with PR to highlight drvn’s involvement in events, media features, and strategic partnerships.
• Leverage real-time content (e.g., live updates or behind-the-scenes) during conferences and key industry happenings.
  
  

Analytics & Optimization

• Track KPIs such as engagement rates, follower growth, click-throughs, and conversions; use insights to adjust future campaigns.
• Conduct A/B testing for different copy, creatives, and publishing times to maximize reach and engagement.
  
  

Qualifications

• B2B Social Media Expertise: Proven experience developing targeted strategies for LinkedIn, X (Twitter), Facebook, and Instagram, with a B2B focus.
• Creative Collaboration: Ability to work closely with designers, copywriters, and brand teams to produce cohesive, visually compelling social content.
• Analytical Mindset: Familiarity with social media analytics platforms and the ability to interpret data for decision-making.
• Writing & Storytelling: Strong copywriting skills that capture drvn’s premium voice and engage high-level corporate audiences.
• Tools & Technology: Experience using content planning tools (e.g., StoryChief) and scheduling platforms to streamline workflows.
• Adaptability & Trend Awareness: Skilled at staying ahead of platform updates, algorithm changes, and emerging social media trends.
• Collaboration & Communication: Comfortable working cross-functionally with PR, marketing, and sales teams to align campaigns with broader business goals.