Sr. Marketing Manager, GCB Home & Scent, P&B-Princeton, NJ.

Sr. Marketing Manager Home & Scent, NAM GCB

Princeton, NJ, US

Hybrid

Discover a unique opportunity to join a highly strategic and creative marketing team in a fast-paced and inspiring industry. In this role, you will lead the NAM regional marketing Home and Scent strategy for GCB (Global Consumer Brands) business. You will provide regional market insights & analysis, you’ll build the NAM Home marketing materials, and concepts for new value propositions, innovation, and support and drive customer visits, events, and exhibitions. You will be responsible of communication strategy in line with the development of cross-category initiatives that create new business opportunities. Be a valued strategic and creative partner to ensure fragrance solutions. You will report to the Global Head of GCB Home & Scent Marketing and have a presence in our New Jersey offices.

At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work to not only benefit our People, Customers & Communities but also drive business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

Your key responsibilities 

• Develop and implement strategies to position dsm-firmenich fragrances effectively across the GCB (Global Consumer Brands) customers.
• Ensure business projects are developed, executed & prioritized based on business indicators with and impeccable tracking of Marketing ROI.
• Work collaboratively across departments (R&D, Fragrance development, commercial, consumer insights) to bring about winning solutions and experiences for GCB Accounts. Analyze macro, cross-cultural global trends, and insights to identify high impact fragrance propositions.
• Provides market tracking & market analyses, trends & Trenz®, customer, and consumer insights by translating information from business intelligence, customer visits, and other sources into relevant insights for the GCB Home business unit as input for new solutions and innovation.
• Develop trend, market data and insight-led marketing presentations that ensure consumer and GCB effective and sustained solutions.
• Be the distinguishable factor that drives customer visits, exhibitions, and events, ensuring deployment of new and existing solutions to our customers in close collaboration with the sales force.
• Think strategically across brand and categories to identify opportunities for future wins. Own the storytelling of fragrance messages and create winning marketing concepts. Contributes with NAM Home inputs to develop global segment marketing tools.
• Builds close connections and continuous communication with the marketing network, GO (COE & SSU), olfactive and sales functions in the regions and segments. Participate in Regional & Global Marketing meetings by representing your region. Coach jr. marketers.
  
  

We bring

• Sustainability Commitment: Be part of an organization where sustainability isn't just a headline but is embedded in our strategy and processes, enabling you to make a meaningful impact on the world;
• Empowered Flexibility: Enjoy a flexible work environment that empowers you to take ownership of your work, driving accountability and fostering a healthy work-life balance.
• Inspiring Innovation: Join a company with a rich history of groundbreaking scientific innovation and a future brimming with opportunities to collaboratively create with our customers.
• Nurturing Growth: Cultivate your potential in an environment that encourages and supports curiosity, fostering an open mindset for continuous personal and professional development.
• Well-Being Priority: Experience a culture that places safety and well-being at its core, caring for both your physical and mental health.
• Inclusive Community: Join barrier-free communities within our organization where every employee is equally valued and respected, regardless of their background, beliefs, or identity. Embrace the strength of diversity.
  
  

 

You Bring

• Bachelor’s degree in marketing, Business Administration, or related field. Advanced degree preferred.
• Minimum of 6 to 10 years of experience in brand marketing, product marketing, fragrance, Home Care categories or related field.
• Knowledge of Home Fragrance industry. Strategic & analytical thinking. Strong ability to convince and influence others. Experience in market research, consumer insights, financial indicators and competitive analysis.
• Proven track record of driving successful marketing activities in a complex matrix, managing, and influencing. Ability to work in a multicultural, multidisciplinary environment.
• Excellent communication, interpersonal, and project management skills, presentation skills and experience presenting to high level executives.
• Passionate Storyteller - Comfortable in handling concepts & conceptual thinking. Excellent copywriting. Ability to transform functional innovations into inspirational ideas.
• Proficiency in PowerPoint and Microsoft office. Digitally savvy. Preferred proficiency in AI Design tools / Design skills.
  
  

dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate: there’s a place for everyone at dsm-firmenich.

As a committed equal opportunity employer, we ensure our recruitment practices are inclusive and fair. We encourage the recruitment of a diverse workforce, representative of the communities in which we work, by using inclusive language, diverse interview panels, diversified sourcing strategies. Selection is based on qualifications, competency, experience, performance history and fit with the team to advance fair and equitable opportunity.

Employment decisions are based upon job-related reasons regardless of an applicant's race, color, ethnicity, national origin, religion, gender, gender identity or expression, sexual orientation, age, disability, backgrounds, genetic information, protected veteran status, or any other status protected by law.

We are committed to providing reasonable support for disabled applicants in our recruiting process. Should you need assistance, and are comfortable to share this, please let us know.

As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people.

Please note this is a direct search led by dsm-firmenich. We only accept applications from candidates, not from agencies nor subject to agency’s fees, percentages or similar.