What are the responsibilities and job description for the Paid Search Marketer position at DTC Job?
At DTCjob.com, we're not yet another job board; we're a private community directly connected with over 200 hot DTC e-commerce companies. We're fundamentally working to build in-house teams for these companies by connecting top-tier talent to the right opportunity 🎯
As you apply on DTCjob.com, you fill out one simple, one-time application form. From there, our team takes over. We go through your application and, when we feel that you'll be a good fit, we hook you up directly with the company. You won't have to apply again or constantly dig through job postings; we handle everything to make sure your skills are aligned with the best opportunities. This might take from a few hours up to several weeks. 📈
While we do not hire directly on behalf of ourselves, we work with leading DTC brands and agencies to ensure you find a position offering growth, job security, and an engaging work environment 🙏
Requirements
Responsibilities:
As you apply on DTCjob.com, you fill out one simple, one-time application form. From there, our team takes over. We go through your application and, when we feel that you'll be a good fit, we hook you up directly with the company. You won't have to apply again or constantly dig through job postings; we handle everything to make sure your skills are aligned with the best opportunities. This might take from a few hours up to several weeks. 📈
While we do not hire directly on behalf of ourselves, we work with leading DTC brands and agencies to ensure you find a position offering growth, job security, and an engaging work environment 🙏
Requirements
Responsibilities:
- Manage and optimize PPC campaigns across Google Ads, Bing Ads, and other search platforms to meet performance goals (CPA, ROAS, conversion rates, etc.)
- Conduct thorough keyword research to identify high-opportunity keywords for paid search strategies
- Develop and implement A/B testing strategies for ad copy, bidding strategies, and landing pages to improve conversion rates
- Write compelling and persuasive ad copy to attract and engage target audiences
- Collaborate with the design and marketing teams to ensure landing pages are optimized for conversions
- Monitor, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, and ROI
- Stay up to date with industry trends, new ad formats, platform updates, and search engine algorithms to ensure ongoing optimization
- Manage and allocate PPC budgets efficiently to maximize results while minimizing spend waste
- Create detailed performance reports and present findings and recommendations to stakeholders
- Proven experience managing PPC campaigns on Google Ads, Bing Ads, and other search platforms
- Strong understanding of paid search strategies, including keyword research, bid management, and ad optimization
- Proficiency in analyzing performance metrics and making data-driven decisions to improve campaigns
- Experience in A/B testing for ads, bidding strategies, and landing pages to optimize conversion rates
- Strong copywriting skills for crafting effective and engaging PPC ads
- Ability to work with cross-functional teams to develop landing pages optimized for paid search conversions
- Exceptional budget management skills and the ability to maximize the efficiency of ad spend
- Familiarity with analytics tools such as Google Analytics and campaign management platforms
- Experience in e-commerce or DTC industries
- Certification in Google Ads or Bing Ads
- Familiarity with additional digital marketing channels (SEO, display ads, retargeting)
- Extensive Network of 200 DTC Brands: Exposure to state-of-the-art strategies, tactics, and processes in the DTC space by our extensive network
- Verified Companies: We verify each of our companies to ensure they are ready for a hire and can provide you with secure and legitimate opportunities
- Secure Payments: We verify all of the payment arrangements through us to be secure so you don't have to risk getting scammed. The average role we place is 30-40% higher in payments compared to those in the market
- Direct Talent Matching: We handpick the best opportunities according to your profile and directly connect you with companies, cutting down the lengthy process of hunting for a job
- Community & Networking: In placing, you will be part of a very exclusive community that will grant continued access to connections for limitless networking opportunities
- Retention Program: Once placed, we go the extra step in making sure you retain the job and have long-term relationships with our clients for further growth and more