What are the responsibilities and job description for the Head of Consumer Marketing position at Dubclub?
DubClub Overview :
The DubClub founding team played football and baseball together at Stanford, then remained friends after college. Like many sports bettors and sports fans, we triumphed together. But we also lost together. Through it all, we did our best to utilize the timely information shared by countless sports content creators (which we called "cappers") to better inform our bets. Input from these sports content creators was useful, but the methods to receive their timely content containing betting advice were unreliable. We found ourselves refreshing websites, sifting through timelines, and jumping in and out of Discord servers.
When we paid these sports content creators for their advice, a great dynamic ensued. They made money from our payment for their content, and we lost money less frequently. Thus, DubClub was born to make sports content creator CEOs (our "partners") more money while enabling their subscribers to receive valuable content reliably.
Since our founding, we have facilitated over $50 million in subscription payments for our partners and delivered hundreds of millions of messages containing informational sports betting content to consumers. People make more money and more informed betting decisions with DubClub.
We are backed with Series A funding from leading Silicon Valley investors, several public company internet founders, sports industry veterans, and Hall of Fame athletes.
Our Mission :
Our vision is to build the destination where anyone can benefit from sports content. We exist to help more people Win More Together™.Role context and overview
This role is being filled on our Marketing team, serving the Partner Success segment of our Go To Market strategy. Specifically, you will help grow our CEO partners' DubClub businesses by driving acquisition of new subscribers to their DubClub via social media and email channels.
Your #1 Priority
Within 90 days, you will be expected to have profitably generated more than [ ___ ]% of our CEO Partners' total Gross Merchandise Volume (GMV) for the quarter.
Here is what driving profitable GMV to our CEO partners' looks like : You will be given a budget of $XYou will drive GMV from social media and email of $YThe $Y in GMV results in $Z of net revenue, where $Z >
XHow you'll achieve this outcome
Spend the first 30 days studying the industry, learning about the purchasing behavior of consumers and the marketing behavior of our CEO partnersAt day 30, you will have provided a summary of what you've learned drives subscriptionsAt day 60, you will have a plan that you are serving to start generating GMV from socialAt day 90, you will have generated $Z in net revenue, which is greater than $X of spendWhat you'll bring to DubClub
You have 5 years of experience in measurable, high ROI demand generationYou are highly outcome-orientedYou are logic and data-drivenYou use your learnings to focus on the highest leverage opportunityYou are a problem solver and you love solving problems for usersYou are an avid product tinkerer and aren't afraid to be a champion for usersCompensation
150K with substantial equity ownershipPer our values, you get paid more when you drive desired outcomes.Why Join Us :
Impact :
Build upon early market leadership in an exploding industry.Ownership :
Significant equity and influence in the company's direction.Autonomy :
Freedom to influence the roadmap and execute against our vision.Growth :
Join a company experiencing rapid user and monetary growth.Career :
Clear upward mobility to expand your skill set and responsibilities.Our Values :
Customer-Obsession :
We exist to drive unequaled outcomes for our customers, who are the CEOs of DubClub businesses. Our customers are our "partners" in fulfilling the DubClub mission. Our strategy serves our CEO partners. In every decision we make and every action we take, we objectively prioritize what's best for our CEO partners' businesses; we understand user problems, ship a solution, learn, and iterate.Collaboration :
We lean on each other, elevate each other, and work closely with our users to achieve unequaled outcomes for them. We can agree or disagree; but regardless, we decide and commit to a plan that solves a problem in service of our strategy. We appreciate that winning demands operational excellence and we get rewarded when we drive desired outcomes. Overall, we Win More Together™.Clarity :
We are Problem Solvers and Empowerers of people. Roles are filled to solve problems in service of our strategy. We must know what problem we are solving for the strategy we serve; otherwise, we clarify expectations with our Empowerer. We remain objective and keep it simple, delegating or removing what is not essential to our strategy. We operate always with clear outcomes in mind.
We are an equal opportunity employer and do not discriminate on the basis of any status protected under federal, state, or local law.
Salary : $150,000