Social Media Manager

Job Title: Social Media Manager & Content Creator

Location: Portsmouth, NH

Terms: Salary, Full-Time, Open to Hybrid

Level: 3-5 years of experience preferred

Reports to: Creative Director

Join the Rust & Salt team to grow our brands through social media, UGC, influencer relationships, and customer engagement—turning passionate communities into passionate customers.

About Us & Your Role:

At Rust & Salt, we’re a small, nimble team that is proud to distribute premium European brands Duckfeet USA and Craghoppers USA, each with a unique identity and loyal following.

Duckfeet is all about comfort, color, and self-expression through handmade, foot-shaped footwear crafted in Denmark. Its community values connection, kindness, and real storytelling. Craghoppers is built for protection—of our customers and the planet—offering adventure-ready gear made from recycled materials and infused with unique protective capabilities like Insect Shield®.

We’re looking for a creative, strategic, and organized Social Media Manager / Content Creator to own and grow both brands’ social presence.

___

Your mission? Expand Duckfeet USA’s established Instagram following of 87K, build momentum for Craghoppers USA’s newly launched Instagram at 7K, and—most importantly—turn engaged followers into loyal customers through compelling content, community interaction, and conversion-focused strategy. Beyond that, you’ll identify and develop strategies for new social media channels that benefit both brands, creating content that expands our reach and brings in fresh audiences.

___

• Assist with creating, own, and execute the social media strategy for both Duckfeet USA and Craghoppers USA based on the brands’ growth objectives, marketing calendar, and sales goals
• Create engaging photo and video content (both phone camera skills needed)
• Manage and grow social media platforms—Instagram, Facebook, TikTok, Pinterest, Reddit, and beyond
• Craft compelling captions that enhance and evolve each brand’s voice (copywriting experience a plus)
• Engage with customers, respond to messages, and build our brand community (including managing the Duckfeet USA Flock Facebook group of loyalists)
• Plan and schedule content in alignment with the marketing calendar
• Work closely with the Creative Director to maintain brand aesthetic and messaging
• Use analytics to drive decisions, report performance metrics, and optimize strategy
• Collaborate with affiliates and influencers to expand brand reach
• Bring fresh ideas to the table and stay ahead of social trends
• Experience with Shopify and blog writing is a plus

• Experience in social media/content creation
• A strong visual eye and ability to produce high-quality content
• Understanding of social platforms and how they drive brand growth conversions
• Excellent writing skills—clever, concise, and on-brand captions are a must
• A multitasker who can balance two different brand voices simultaneously
• A true team player who loves collaboration but can take ownership of projects
• Passion for humanizing brands, storytelling, content creation, and creating meaningful connections

If this sounds like you, we’d love to chat! Apply now and help us bring Duckfeet and Craghoppers to more adventurous, stylish, and engaged audiences.