What are the responsibilities and job description for the Director of Social Media, Athletics position at Duke University Hospital?
Title : Director of Social Media
Are you the right candidate for this opportunity Make sure to read the full description below.
Position Summary : Duke Athletics is seeking a Director of Social Media to oversee the daily management and execution of social media content for the department. This position focuses on enhancing the Duke Athletics main accounts, supporting varsity sports, and supervising a team of five social media managers. The Director will ensure consistent, engaging content while collaborating with the Creative Services team and other departments to align with broader departmental objectives.
Essential Functions :
- Manage and instruct a team of five employees who are responsible for the social media coverage of many of Duke Athletics’ Olympic sports, ensuring the creation of high-quality, innovative, and engaging content across platforms.
- Develop and execute comprehensive social media strategies for Duke Athletics’ main social media accounts and select varsity sports.
- Monitor and respond to incoming mentions, messages, and questions to foster audience engagement.
- Recruit, train, and oversee the student social media team, providing hands-on guidance and ensuring their work supports departmental objectives.
- Serve as the primary conduit for managing and executing sponsored content partnerships with Learfield, ensuring all campaigns align with Duke Athletics’ brand and social media strategy.
- Collaborate with External Affairs teammates to identify challenges, develop solutions, and streamline processes to enhance social media effectiveness and audience engagement.
- Track and analyze the performance of social media initiatives, offering recommendations to enhance strategy and impact.
- Consult with coaches and student-athletes on social media best practices, emphasizing personal branding while adhering to NCAA rules in coordination with the Compliance Office.
- Stay ahead of social media trends, tools, and best practices to ensure the Duke Athletics accounts remain cutting-edge and impactful.
- Contribute to updates for the Duke Athletics Social Media strategy guide.
- Ensure all social media content aligns with Duke Athletics’ brand standards.
Required knowledge, skills, and abilities :
Preferred :
Duke Athletics is committed to cultivating and promoting a diverse, equitable, and inclusive environment. Our collective success within and beyond the competitive arena depends on each community member being and feeling welcomed, respected, and valued. Through continuous education, reflection, humility, and accountability, we strive to develop leaders who embody these ideals.
Experience : Work requires a minimum of four years direct experience managing digital and social media in a sophisticated and complex organization that has a strong external presence. Ability to both manage and create content in various formats and media.
Duke is an Affirmative Action / Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
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