What are the responsibilities and job description for the Social Media Strategist, Marketing, Communications & Stewardship, Duke (AED) position at Duke University?
Occupational Summary
The Social Media Strategist is responsible for leading and executing Duke Alumni Engagement and Development (AED) social media strategy, including managing AED's official Forever Duke social media accounts. This position (in collaboration with other members of the team) will generate and distribute engaging social content for our audiences, including alumni, donors, students, and friends. They also will run AED's social community management by interacting with audiences, keeping them engaged, informed, and interested. This role reports to the Executive Director of Digital Content Strategy within AED's Marketing, Communications, and Stewardship team.
Job Responsibilities
Channel and Content Management
- Coordinate and lead the AED social media presence, including creating and scheduling posts on Facebook, Twitter, Instagram, LinkedIn, YouTube, and other potential future social platforms.
- Lead social media community management, which includes interacting with followers, answering questions, responding to messages, and aligning content with real-time marketing opportunities.
- Coordinate with other staff in AED, such as multi-media producers, designers, account managers, and program directors.
Strategy and Analysis
Partnership and Collaboration
Preferred Qualifications
Technical :
Behavioral :
Candidate must have the following competencies :
Minimum Qualifications
Duke is an Affirmative Action / Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation,or veteran status.
Duke aspires to create a community built on collaboration,innovation, creativity, and belonging. Our collective success depends onthe robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes.To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contribut ions of allindividuals are respected, and that all voices are heard. All members ofour community have a responsibility to uphold these values.
Anticipated Pay Range :
Duke University provides an annual base salary range for this position as USD $60,328.00 to USD $94,000.00. Duke University considers factors such as (but not l imited to) scope and responsibilities of the position; candidate's work experience, education / training, and key skills; internal peer equity; as well as market and organizational considerations when extending an offer.
Your total compensation goes beyond the dollars on your paycheck. Duke provides comprehensive and competitive medical and dental care programs, generous retirement benefits, and a wide array of family-friendly and cultural programs to eligible team members. Learn more at :
Essential Physical Job Functions : Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and / or mental abilities. Additional information and provision for requests for reason able accommodation will be provided by each hiring department.
Education
Work requires communications, marketing, strategic planning, analytical and organizational skills generally required through completion of Bachelor's degree in journalism, public relations, communications, English or a related field.
Experience
Requires four years of experience in journalism, public relations, marketing or related field with experience posting and publishing through print and electronic mediums, including content management systems.Work requires communications, analytical and organizational skill snecessary to manage and coordinate a variety of tasks. Experience working in an academic environment is preferred.
Degrees, Licensures, Certifications
N / A
Duke is an Affirmative Action / Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions : Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and / or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
Salary : $60,328 - $94,000
