Marketing Manager, Marketing, Communications and Stewardship, Duke Alumni Engagement and Development

Occupational Summary

The Marketing Manager in Duke Alumni Engagement and Development (AED) oversees direct marketing, fundraising campaigns, and promotion for a wide range of programs and partners within AED and Marketing, Communications & Stewardship (MCS). This individual will work to design and implement marketing strategies and communications plans that aid in achieving fundraising and/or program goals and ensure alumni, donors, students, and friends continue to support and stay engaged with the university. This individual also contributes strategic thinking, project planning, and discrete efforts across all MCS initiatives.

Position responsibilities

MARKETING LEADERSHIP AND MANAGEMENT

• Lead development of strategic marketing, fundraising, or communications plans that drive engagement and giving to Duke.
• Build and manage long-term relationships with assigned partners within AED, schools, and units across campus to set long-term marketing objectives, identify strategies, define audiences, create timelines, and implement tactics across email, social media, direct mail, and other platforms as identified.
• Manage cross-functional team in support of partner projects aligned with overall marketing, fundraising, and communications plans.
• Oversee and/or contribute to successful execution of MCS partner engagement and fundraising programs
• Develop and implement integrated event marketing plans to maximize attendance at key AED engagement and donor events Attend and participate in events as necessary.
• Oversee AED advertising objectives across all media channels, including Duke Chronicle, Duke Magazine, social media, digital, campus signage, and others. Collaborate with creative teams to make recommendations and execute tactics.
• Integrate individual marketing, communications, and fundraising efforts into larger AED operating plans and communications.
• Work with MCS teams to develop videos, websites, messaging, written communications, social media, and other resources that support marketing efforts to drive engagement, fundraising, and stewardship.
• Coordinate multi-channel marketing efforts with all MCS partner teams and MCS program leads, including the MCS leadership team, Duke Magazine staff, and University Communications colleagues as appropriate.

MARKET RESEARCH AND PLANNING

• Lead market and audience research – including primary and secondary methods – to gather insight that informs marketing plans, fundraising, event execution, messaging, and creative work.  Efforts may include writing and distributing alumni surveys, organizing online and in-person focus groups, extrapolating learning opportunities from case studies and peer universities, etc.
• Research and implement engagement and fundraising best practices for nonprofits and universities.

• Identify opportunities for testing of marketing materials and make recommendations to internal partners for new projects or tactics, based on results.
• Work with the digital communications team to review web and social media analytics to make marketing recommendations.
• Work with other communications staff members in support of operating plans, quarterly reports, and mid-year analyses.

PROJECT MANAGEMENT

• Plan and lead meetings, working sessions, timelines, budgets, and asset creation in collaboration with project coordinator and account team.
• Prioritize work, meet deadlines, and actively communicate progress and deliverables with the assistant vice president of marketing and communications and AED partners.
• Manage development and secure appropriate approvals of marketing materials across a range of mediums, including print, digital, and social.
• Work with AED partners to facilitate discussion, gain consensus, approvals, and manage expectations in difficult or ambiguous situations.
• Maintain organized records and files including work product, timelines, plans, etc.
• Ensure that projects that fall under the position’s oversight are compliant with departmental and university branding standards and policies.
• Establish relationships with and work with vendors on ongoing basis to ensure smooth project workflows.
• Perform other duties as assigned.

Behavioral Skills

Candidate must:

• Be able to set schedules, prioritize work, and manage deadlines effectively.
• Be able to deal with ambiguity and shift gears comfortably when situations change.
• Effectively and clearly communicate thoughts, ideas, and facts through writing and oral presentations.
• Develop positive relationships and work collaboratively with a variety of campus partners and AED stakeholders to achieve shared objectives.
• Demonstrate an ability to influence and persuade others.
• Demonstrate a careful attention to detail.
• Share knowledge.
• Display curiosity and information seeking ability.

Preferred Qualifications

Experience

• 5 -7 years of relevant marketing and/or communications work with increasing levels of responsibility required.

Technical

• Demonstrated excellence in messaging and brand development.
• Experience developing and implementing effective direct marketing campaigns across multiple channels. (required)
• Experience and comfort managing design, video, and other multimedia production projects. (required)
• Experience in event marketing, digital marketing, social media, and market/audience research to develop communications plans preferred.
• Knowledge of educational engagement or fundraising, higher education issues, research universities, and Duke University preferred.
• Agency experience preferred.

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Salary : $60,328 - $94,000