Dunham & Jones, is a nationwide criminal defense firm, built on purpose, meaning, service, and relationships. We help our clients navigate the complex criminal litigation process by providing experienced, compassionate, and responsive legal counsel and expertise.
As the Director of Marketing & Social Media Manager, you will be responsible for developing, implementing, and executing a comprehensive marketing strategy that aligns with the firm's overall vision and goals. This role requires a blend of strategic thinking, leadership, creativity, and hands-on execution-particularly in digital marketing and social media management.
Key Responsibilities
- Strategic Marketing Leadership
Develop and implement a cohesive marketing plan that supports the firm's objectives, including client acquisition and brand awareness.
Conduct market research to identify opportunities, monitor competitor strategies, and stay current on legal industry trends.Manage the firm's marketing budget, track ROI, and report on performance metrics.Brand Management & PositioningEnsure consistent brand messaging across all platforms (digital, print, and in-person).
Collaborate with attorneys and leadership to articulate the firm's unique value proposition.Digital Marketing & Website ManagementOversee the design and content strategy for the firm's website, ensuring it is both client-centric and optimized for search engines (SEO).
Lead email marketing initiatives, online advertising (PPC), and other digital campaigns to attract and retain clients.Social Media ManagementDevelop and maintain a strong social media presence on platforms including Facebook, Twitter, LinkedIn, and Instagram.
Create compelling content (visuals, videos, copy) that educates and engages our audience.Monitor social channels for client engagement, inquiries, and reputation management.Content Creation & Thought LeadershipOversee the firm's blog, newsletters, and other marketing collateral.
Coordinate with attorneys to produce thought leadership content, case studies, and legal insights that position the firm as a trusted authority.Analytics & ReportingTrack key performance indicators (KPIs) across various channels to measure success.
Prepare regular reports for firm leadership, offering data-driven insights and recommendations.Collaboration & Team ManagementWork closely with attorneys, paralegals, and administrative staff to align marketing initiatives with case strategies and firm goals.
Manage any external agencies or freelancers, ensuring that all deliverables meet quality and branding standards.Qualifications
Bachelor's Degree in Marketing, Communications, Business, or a related field (Master's Degree or relevant certifications a plus).5 years of experience in marketing, with a strong emphasis on digital marketing and social media management. Legal industry experience or experience in professional services is highly preferred.Demonstrated success in developing and executing integrated marketing campaigns.Proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and social media management tools (e.g., Hootsuite).Exceptional writing, editing, and communication skills, with keen attention to detail.Strong project management skills, including the ability to balance multiple priorities and deadlines.Analytical mindset with the ability to interpret data and transform insights into actionable strategies.This a a fully remote position.The pay range for this role is :
150,000 - 250,000 USD per year (Austin Office)
Salary : $150,000 - $250,000
