What are the responsibilities and job description for the Email Marketing Manager position at Dynamico?
Department: Marketing
About the Role:
We’re looking for a strategic and analytical Email Marketing Manager to drive customer engagement, retention, and revenue growth through optimized customer relationship management. In this role, you’ll lead the strategy and execution of our email marketing initiatives, managing campaigns, customer segmentation, and lifecycle strategies. The ideal candidate has a passion for data-driven marketing, customer experience, and knows how to turn insights into actions that strengthen customer loyalty.
Key Responsibilities:
- Build and optimize customer journeys to enhance engagement at every stage of the customer lifecycle.
- Plan, execute, and analyze multi-channel CRM campaigns (email, SMS, etc.) to drive customer engagement and revenue growth.
- Leverage data to identify customer trends, preferences, and behaviors; turn insights into actionable strategies.
- Use advanced segmentation and personalization techniques to deliver targeted messaging and offers.
- Develop and test new approaches to improve performance metrics such as open rates, click-through rates, and conversion rates.
- Partner with Marketing, Product, Sales, and Data Analytics teams to align CRM initiatives with broader business objectives.
Qualifications:
- Education: Bachelor’s degree. Focus on Marketing, Business, or a related field preferred.
- Experience: 3 years of experience in CRM, email marketing, or related marketing roles.
- Technical Skills: Proficiency in CRM platforms (e.g., Salesforce, HubSpot, or similar), email marketing tools, and analytics platforms (e.g., Google Analytics).
- Analytical Skills: Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Project Management: Exceptional organizational skills with the ability to manage multiple campaigns and projects simultaneously.
- Communication: Strong written and verbal communication skills with an eye for detail.
- Customer-Centric Mindset: Passion for understanding and enhancing the customer experience.
Why you should join
- Opportunity to make a significant impact in a high-growth company.
- Work alongside a dynamic, collaborative, and passionate team.
- Competitive salary, benefits, and opportunities for professional growth.
