What are the responsibilities and job description for the Global Field Marketing Manager position at dynaTrace software GmbH?
Your role at Dynatrace
Are you a dynamic marketer with a passion for driving impactful campaigns and connecting with diverse audiences? We're looking for a Field Marketing Manager to support our Global Accounts! You’ll play a pivotal role in shaping and executing strategic marketing initiatives that deliver results and grow our presence in the market.
Key Responsibilities
Engage with sales : Work with Regional Directors (RDs) and Global Account Managers (GAMs) to uncover new buying opportunities, deliver account mapping, enrichment data, enablement and actionable insights.
Program build and execution : Design and execute campaigns, build custom landing pages, create and execute wrap around programs for key events and campaigns in a box that contribute to pipeline and revenue goals, increase customer engagement and support high-priority accounts.
Collaborate cross-functionally : Partner with Geo marketing leads, partner and product marketing, and campaigns teams to increase engagement in global accounts through regional, global and always on marketing programs and events.
Events : Organize and execute high-impact, customer-focused events to build engagement including bespoke webinars, in account workshops and executive and industry round tables.
Effective communication : Clearly communicate and enable account teams including, sales, SDRs and leadership on programs, goals, progress, results and actionable insights to ensure success of accounts.
Metrics for success : Analyze and report on the impact of your marketing programs, evaluate KPIs and optimize the programs based on insights and key learnings to drive continuous improvement.
What will help you succeed
Educational Background : Bachelor’s degree in marketing, Business, or a related field.
Experience : 5 years in B2B marketing, with expertise in field marketing and demand generation.
Proven Success : Demonstrated ability to craft and execute successful campaigns and events.
Project Management : Exceptional multitasking and organizational skills to manage various projects simultaneously.
Communication Skills : Excellent written and verbal communication, coupled with strong interpersonal abilities to build relationships with stakeholders.
Analytical Approach : Skilled at leveraging data and analytics to make strategic decisions and evaluate marketing performance.
Tech Savviness : Familiarity with sales and marketing automation tools and platforms.
Flexibility : Willingness to travel as required for events and customer engagements.
Why you will love being a Dynatracer
DOE, annual salary of $90K- $115K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.
We are a market share leader & a 11x magic quadrant leader.
We invest more in R&D than some of our competitors’ total revenue, assuring market-leading customer value and quick adoption.
Enjoy our culture of excellence with competitive compensation packages that recognize and reward greatness.
A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
An environment that fosters innovation, enables creative collaboration, and allows you to grow.
A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all.
A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
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