Principal Analytics Engineering Manager

Your role at Dynatrace

We are seeking an experienced and innovative Principal Analytics Engineering Manager to lead the design and development of advanced marketing analytics solutions that empower our marketing efforts. The successful candidate will play a pivotal role in building scalable marketing measurement models, and providing actionable insights that drive marketing strategies. This role is an exceptional opportunity for someone passionate about blending analytics engineering expertise with marketing analytics to make a direct business impact.

Key Responsibilities :

• Measurement Modeling : Design and develop scalable, reliable, and efficient marketing measurement models that support marketing analytics and reporting needs. Partner with our central business intelligence team to build and maintain the models.
• Marketing Data Integration : Lead efforts to integrate data from various marketing tools (e.g., CRM platform, Marketing automation platform, Marketing attribution platform, Social media channels, Digital analytics platforms) into our centralized data platforms in partnership with our central business intelligence and architecture teams.
• Marketing Analytics Enablement : Collaborate with marketing and analytics teams to provide clean, structured, and timely data that drives insights and decision-making.
• Tool Development : Build custom tools and workflows for marketing teams to improve data accessibility and self-service capabilities.
• Data Governance : Establish and enforce best practices for data quality, integrity, and security within marketing that align with the organization’s compliance requirements including data cataloging and documentation.
• Collaboration & Leadership : Act as the primary point of contact for marketing data platform-related initiatives, effectively communicating with stakeholders across various teams and at all levels of the organization. Provide data leadership and influence other members of the analytics teams across the company on good data and measurement practices.

What will help you succeed

Minimum Qualifications :

Preferred Qualifications :

Why you will love being a Dynatracer

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