What are the responsibilities and job description for the Creative Director position at E. & J. Gallo Winery?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

Find out if this opportunity is a good fit by reading all of the information that follows below.

Summary

Responsible to drive multi-channel creative output on behalf of a dedicated book of business, ensuring brand consistency across commerce, retail, and digital throughout the consumer journey. Requires a strong focus on inspiring, nurturing, and managing a team of creative contributors including copywriters, designers, external agencies, and content creators to produce innovative, compelling, cohesive messaging and visuals while acting as the primary guardian of Gallo brand identities. This role also collaborates with business stakeholders and Client Partnership lead(s) to stimulate consumer engagement and support marketing goals by developing compelling brand experiences.

Core Accountabilities

Creative Direction : Expertise developing and defining creative strategies and related elements; working with teams to conceive original concepts, refine and execute work, and deliver successful in-market activations.
Client Partnership : Collaboration with internal marketing clients to develop sound creative strategies and successful executions in support of business and brand objectives.
Talent Development : Advance the workgroup vision, providing steady leadership and daily coaching to team members to elevate individual performance and team contribution.
Upholds the integrity of brands that migrate from innovation / renovation to activation, extending brand expression and experience principles more broadly.
Works closely with Brand Development colleagues to ensure Brand Stewardship teams embrace prescribed principles and guidelines.
Leads and participates in creative strategy discussions, driving alignment between commerce and brand teams while remaining open to alternative approaches.
Develops strategic communication plans and messaging maps for campaigns and platforms, ensuring a cohesive and impactful brand narrative across various channels.
Partners with cross-functional colleagues to analyze and map the shopper journey, both in-store and online-retail.
Takes an active role in brand briefings; challenges conventional approaches by offering alternate recommendations that effectively deliver on business objectives.
Oversees content creation including social media, photo, and video to ensure the development of compelling, high-quality posts and assets within prescribed budgets and timelines.
Inspires and guides the creation of compelling, on-brand copy and messaging across all communication platforms, ensuring consistency and effectiveness.
Champions innovative storytelling and the creation of engaging, memorable experiences that resonate with target audiences.
Ensures creative work is strategically sound and maintains brand integrity across all consumer touchpoints.
Supports and contributes to the creation and implementation of processes and tools that enhance creative operations and workflow efficiency.
Maintains impeccable attention to detail and quality, ensuring that creative output not only meets but exceeds expectations.

Minimum Qualifications

Bachelor’s degree in graphic design, fine arts, advertising, communications, and / or journalism plus 9 years of experience in graphic design, copywriting, art direction and / or campaign development reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 13 years of experience in graphic design, copywriting, art direction and / or campaign development reflecting increasing levels of responsibility.

Original portfolio that contains a collection of commercial work across a variety of industries / client organizations and demonstrates a range of output, skills, and creative experience.

Equally strong copy and design aesthetic with 3 years of experience leading multi-functional creative teams producing campaign-level work across print, digital, video, and retail / experiential within a fast-paced advertising and / or creative services environment.

Experience with consumer brand strategy and marketing equities, brand integration and brand voice as well as messaging, design, and production principles across all forms of media.

Expertise developing and defining creative strategies, refining concepts from ideation through execution—leading teams to produce exceptional creative solutions.

Outstanding communication and presentation skills, with the ability to successfully interact with and influence senior clients and executive decision makers.

Demonstrated proficiency with Microsoft 365 productivity apps and Adobe Creative Suite.

Required to travel to company offices, sites, and / or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time.

Required to be 18 years or older.

Preferred Qualifications

Master’s degree plus 8 years of experience in graphic design, fine arts, advertising, communications, and / or journalism reflecting increasing levels of responsibility; OR Bachelor’s degree in graphic design, fine arts, advertising, or communications plus 11 years of experience.

Five (5) years of experience leading multi-functional creative teams.

Alcohol beverage industry creative experience.

External agency experience driving creative strategies on behalf of assorted clients and global brands.

Compensation

Hiring Salary Range : $143,500- $215,300 / Year

Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender.

This position includes a competitive benefits package.

To view a full job description, please click here .

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Salary : $143,500 - $215,300

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