Marketing/Social Media Specialist

Job Overview:

E. K. Silversmith, a small but dynamic business, is seeking a creative and motivated Part-Time Marketing / Social Media Specialist to join our team as the sole member of the marketing department. The ideal candidate will take ownership of all marketing initiatives, developing and implementing strategies to enhance brand awareness, engage audiences, and drive traffic to our services. This position is perfect for a self-starter who is passionate about digital marketing, content creation, and social media trends

Key Responsibilities:

• Social Media Management:
• Create, schedule, and manage posts across social media platforms (e.g., Facebook, Instagram, LinkedIn, etc.).
• Develop engaging content, including photos, videos, and graphics, tailored to each platform.
• Monitor social media accounts, respond to comments/messages, and engage with followers.
• Content Creation:
• Design and implement marketing campaigns that align with company goals.
• Write blog posts, newsletters, and website content to showcase our expertise in the glass industry.
• Capture photos and videos of jobs, projects, and moments in the shop to highlight the company’s craftsmanship and culture.
• Collaborate with the team to create promotional materials and advertisements.
• Analytics & Reporting:
• Track and analyze social media performance metrics.
• Generate regular reports to evaluate the success of campaigns and provide recommendations for improvement.
• Brand Development:
• Maintain a consistent brand voice and aesthetic across all marketing channels.
• Research industry trends and competitor activities to inform strategies.
• Support Marketing Initiatives:
• Assist in organizing company events, promotions, and sponsorships.
• Identify and reach out to potential partners for collaborations and advertising opportunities.

Qualifications:

• Education
• Bachelor’s degree in Marketing, Communications, or a related field is preferred; equivalent experience will also be considered.

• Experience
• Proven experience in social media management and digital marketing (minimum of 2 years preferred).

• Skills
• Proficiency in design tools (e.g., Canva, Adobe Suite) and social media management tools.
• Strong writing and editing skills with an eye for detail.
• Ability to analyze data and adjust strategies accordingly.
• Familiarity with paid advertising (Google Ads, Facebook Ads) is a plus.
• Creative mindset with excellent communication and organizational skills.
• Comfortable working independently as the sole marketing professional.

Job Type: Part-time

Pay: $25.00 - $35.00 per hour

Expected hours: 15 – 20 per week

Benefits:

• Flexible schedule

Experience:

• Project management: 4 years (Required)

Ability to Commute:

• Rego Park, NY 11374 (Required)

Ability to Relocate:

• Rego Park, NY 11374: Relocate before starting work (Required)

Work Location: In person

Salary : $25 - $35