Web & Digital Marketing Specialist

JOB ROLE AND PURPOSE

As the Web & Digital Marketing Specialist for our clinic(s), you are primarily responsible for facilitating the day-to-day needs of website management and digital marketing initiatives for our practices. This position reports to the Practice Marketing Manager. The Digital Marketing Coordinator helps to shape and elevate the online presence of ENT Specialty Partners and its partner ENT practices. The coordinator will play a key part in creating solutions for improving the patient experience, supporting practice needs, and contributing to the overall marketing goals for the company.

ABOUT ENT SPECIALTY PARTNERS

Our organization, ENT Specialty Partners (ESP), provides unparalleled strategic, financial, and operational support to our partnering clinical groups of otolaryngologists, collaborating closely with physicians, physical therapists, local practice managers and our appreciated staff members to achieve superior outcomes in today's medical landscape. Join our dynamic team where we prioritize people, foster innovation, and pursue excellence. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Serve as primary web manager for the ESP website and the websites of our growing community of ENT practices.
• Act as liaison to our web development vendors, overseeing and performing routine updates to sites when needed.
• Support SEO, paid ad campaigns, and management of online listings for practices and providers. Continually review and make recommendations to improve these initiatives.
• Oversee reputation management systems, including the day-to-day functions, review responses, and outcomes, for each practice.
• Work closely with practice teams to support overall digital marketing strategies.
• Evaluate and report on digital marketing initiatives, providing ongoing feedback and suggestions for improvement for each practice through thorough data & metric reviews.
• Support creation, organization, and distribution of digital content.
• Provide general support to the marketing department and practice teams with marketing and outreach projects.     

  WORK ENVIRONMENT

• Executive Office
• Hybrid Remote

EMPLOYEE BENEFITS

We strive to be an employer of choice with competitive compensation, employee benefits, strong leadership, meaningful careers, developing and dynamic career opportunities, with an engaging, exciting company culture.

ESP provides comprehensive benefits packages to its employees, including, but not limited to, multiple choice plans for medical, dental, vision insurance, STD/LTD disability, life, accident, indemnity, legal services, EAP, retirement plans, paid time off (PTO), paid holidays, and much more.

Qualifications

JOB QUALIFICATIONS

• Bachelor’s degree in marketing, business or other digital-focused studies preferred.
• Minimum 3-5 years of relevant experience in website management and digital marketing.
• Thorough knowledge of WordPress; demonstrated ability to learn additional CMS platforms.
• Experience with Adobe Creative Suite, SEO, and Google platforms, including Google Business
• Profiles, Google Search Console, Google Ads, and Google Analytics.
• Excellent computer skills, competence with Microsoft Office suite.
• Organized and extremely detail-oriented; able to meet deadlines and manage a variety of simultaneous projects.
• Must be able to professionally interface with physicians, practice leaders, and colleagues. 

KNOWLEDGE AND SKILLS

• Effective time management skills.
• Strong interpersonal and communication skills.
• Excellent organizational skills and attention to detail.
• Proficient in using computer systems and office software (e.g., MS Office, MS Teams, scheduling software, office equipment).

ABILITIES AND PHYSICAL REQUIREMENTS

• Ability to work at a desk or office setting for extended periods of time.
• Ability to self-manage and work independently.

Ability to maintain a professional appearance and demeanor

BEHAVIORAL COMPETENCIES

• Attention to detail and accuracy.
• Excellent organizational skills.
• Good leadership, interpersonal, and communication skills.