Senior Brand Manager (Marketing)

E11EVEN Vodka, one of the fastest-growing premium spirit brands, is seeking a Senior Brand Manager to lead and execute strategic marketing initiatives. E11EVEN Vodka is a hand-crafted, locally sourced, award-winning super-premium vodka that embodies the vibrant essence of Miami. This position offers a unique opportunity to join one of the industry’s most exciting brands at a pivotal moment of growth. We are looking for a dynamic, self-starter with a passion for brand building and a proven track record in the alcohol beverage industry. The ideal candidate is a strategic thinker, a creative marketer, and a collaborative team player ready to drive market presence and brand success.

Key Responsibilities

1. Brand Strategy & Development

• Develop and execute a comprehensive brand strategy to drive growth, market share, and consumer engagement.
• Identify and capitalize on key consumer trends and market opportunities.
• Partner with cross-functional teams to launch new products (e.g., special edition packages, new flavors, new sizes) based on market demand and consumer insights.

2. Marketing Campaigns

• Develop and execute innovative, multi-channel marketing campaigns (digital, PR, social media, traditional, experiential) to enhance brand visibility and drive sales.
• Design and implement retail programs for both on- and off-premise locations.
• Collaborate with sales teams to create and execute brand marketing programs.
• Manage influencer outreach and partnerships to amplify brand reach.
• Ensure all campaigns align with brand identity and resonate with target audiences.
• Develop strategic partnerships and manage event planning to enhance brand presence.

3. Product Positioning

• Define and refine brand positioning, messaging, and unique selling propositions.
• Work closely with product development teams to drive innovation and enhance packaging design.

4. Sales & Distribution Support

• Develop and implement strategies to drive distribution and activation in on- and off-premise accounts.
• Collaborate with sales leaders and distributor partners to create retail programs, including merchandising and promotional strategies.
• Create and distribute promotional materials and sales tools to support field teams.

5. Performance Tracking & Analysis

• Monitor key brand performance metrics, consumer feedback, and competitive activity.
• Provide data-driven insights and regular performance reports to leadership.
• Adjust strategies based on performance analysis and market feedback.

6. Budget & Media Management

• Manage the brand’s marketing budget, ensuring efficient allocation of resources.
• Oversee budget approvals and financial tracking.
• Develop and execute a strategic media plan, including channel-specific placement recommendations.

7. Team Leadership

• Lead, mentor, and inspire the marketing team to foster a culture of creativity and excellence.
• Oversee and manage relationships with third-party agencies.

8. Regulatory Compliance

• Ensure all marketing activities comply with industry regulations (e.g., DISCUS) and brand standards.

Qualifications

• Minimum 5 years of marketing experience in the alcohol beverage industry (mandatory).
• Proficiency with Adobe, Canva, and Microsoft Office.
• Experience in SEO, SEM, and social media marketing, including reporting and audience targeting.
• Proven ability to develop and execute marketing strategies across multiple channels and markets.
• Strong creative thinking and problem-solving skills.
• Excellent communication skills and the ability to work cross-functionally.
• Experience with project management and strategic planning.

Eligibility Requirements

• Must be 21 years of age or older.
• Must be currently authorized to work in the United States on a full-time basis without visa sponsorship.
• Valid driver’s license, clean driving record, vehicle insurance, and reliable transportation required.
• Must pass a background check.
• Ability to work nights and weekends as needed.

Compensation

• Salary: Competitive base incentives (dependent on experience).

E11EVEN Vodka is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.