This range is provided by E11EVEN VODKA. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
Base pay range
90,000.00 / yr - $125,000.00 / yr
Senior Brand Manager
Company Overview :
E11EVEN Vodka is a dynamic and rapidly growing vodka brand based in Miami.
No other brand embodies the spirit of Miami like E11EVEN Vodka. Inspired by the most recognized Ultra club in the world and the vibrant city of Miami, E11EVEN Vodka is a multi-award-winning premium spirit, handcrafted from 100% natural Florida-grown NON-GMO corn.
E11EVEN Vodka ignites sensational experiences that bring people together, elevating occasions from the ordinary to the extraordinary, and inspiring people to live life to the fullest.
This role has their finger on the pulse of the consumer and marketplace, understanding what motivates our target consumer. Leverages customer, category and consumer insights with a challenger mindset and action-orientated approach to create programs and experiences that result in consumer pull.
Key Responsibilities
Brand Strategy & Development :
- Develop and execute a comprehensive brand strategy to drive growth, awareness, and market share.
- Identify and capitalize on key consumer trends and market opportunities.
- Collaborate with cross-functional teams to introduce new products (special edition packages, new flavors, new sizes), considering market demands and consumer preferences.
Marketing Campaigns :
Conceptualize and execute innovative marketing campaigns across various channels (Digital, PR, Social Media, Traditional, Experiential) to drive brand awareness and sales.Includes the development and execution of brand retail on and off-premise programs.Develop brand marketing programs and initiatives in partnership with Sales.Collaborate with creative teams to ensure campaigns align with brand identity and resonate with target audiences.Collaborate with accounts and develop strategic partnerships.Event planning - Vetting, planning, and execution of event sponsorships.Define and refine the brand's positioning, messaging, and unique selling proposition.Work closely with product development teams on packaging design and innovation initiatives.Collaborate with sales teams to create strategies that drive distribution and on / off-premise activation.Collaborate with Sales leaders and Distributor Partners to create retail programs (on and off premise) inclusive of retail theme, and merchandising.Develop promotional materials and tools to support sales efforts.Performance Tracking & Analysis :
Monitor brand performance metrics, consumer feedback, and competitive activity.Provide regular reports and insights to leadership, using data to inform future strategies.Budget Management :
Manage the brand’s marketing budget, ensuring optimal allocation of resources to achieve goals.Responsible for marketing team budget oversight and approvals.Media Planning :
Develop and execute media plan and budget inclusive of placement recommendations by channel.Manage Scheduling of Vodka Comp Table and guest list.Lead, mentor, and inspire marketing team, fostering a culture of creativity, collaboration, and excellence.Responsible for all aspects of 3rd Party Agency team oversight.Regulatory Compliance
Ensure all marketing efforts comply with industry regulations (DISCUS) and standards.QUALIFICATIONS :
At least 5 years of relevant marketing experience.Knowledge of HTML, Wordpress, and other coding languages preferred.Strong verbal and written communication skills.Strong project management and organization skills with ability to multi-task and follow-up.Able to use Microsoft Suite at a proficient level, including word processing, database management, and spreadsheet creation.Must be a self-starter, be extremely detail-oriented, and able to adhere to tight deadlines.ELIGIBILITY REQUIREMENTS :
Must be 21 years of age or older.Must be currently authorized to work in the United States on a full-time basis without requiring a work visa.Valid driver’s license, good driving record, vehicle insurance and reliable transportation.Must maintain a professional behavior and appearance at all times.Must pass background check.E11EVEN Vodka is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and SalesIndustries
Beverage ManufacturingJ-18808-Ljbffr
Salary : $90,000 - $125,000
