What are the responsibilities and job description for the Associate Director, Product Marketing (Research and Advisory) position at EAB (Education Advisory Board)?
Associate Director, Product Marketing (Research and Advisory)
The following information provides an overview of the skills, qualities, and qualifications needed for this role.
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement.
EAB’s Research Marketing team is looking for a talented, driven, and entrepreneurial marketer to support our Research and Advisory business with a focus on our Strategic Advisory Services offering for senior leaders in the 4-Year Higher Education market.
This role will partner closely with EAB’s Research and Commercial teams to develop content and strategies to increase brand awareness, create demand, drive sales, and support renewals across EAB’s Research businesses. This includes developing and curating thought leadership content such as blog posts, insight papers, and infographics; project managing presentations for webinars, events, and conferences; and sales enablement collateral.
Primary Responsibilities :
- Inflects sales by contributing to compelling marketing plans based on a deep understanding of buyer journeys and personas.
- Creates tailored marketing programming for different priority market segments and audiences.
- Develops high-quality, differentiating content that helps EAB sustain and improve its competitive position in multiple education research markets.
- Selects best channels, messages, stories, and media for generating awareness and leads.
- Prioritizes project queue to maximize impact on sales funnel and new business.
- Develops and maintains deep understanding of EAB’s evolving Research perspective.
- Writes, produces, and edits effective content.
- Leads strategic project management for marketing events.
- Develops and maintains a content and event calendar / pipeline.
- Aligns with sales team leaders to develop content strategy.
- Collaborates with other groups within marketing and across the firm.
- Potential to manage 1-2 team members.
- Proposes and tests new channels, deliverables, formats, and ideas.
- Assesses the performance of marketing initiatives.
Basic Qualifications :
Ideal Qualifications :
If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience.
Compensation :
The anticipated starting salary (base) range for this role is $75,000 - $100,000 per year. Actual salary varies due to factors that may include relevant experience, skills, and location. This hire will additionally be eligible for discretionary bonus or incentive compensation.
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger,” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected, and heard.
EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit, and business need.
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Salary : $75,000 - $100,000
