What are the responsibilities and job description for the Director, Product Marketing (Research and Advisory) position at EAB (Education Advisory Board)?
Director, Product Marketing (Research and Advisory)At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities.About the Role : EAB’s Research Marketing team is looking for a talented, driven, and entrepreneurial marketer to support our Research and Advisory business with a focus on our Strategic Advisory Services offering for senior leaders in the 4-Year Higher Education market.This role will partner closely with EAB’s Research and Commercial teams to develop content and strategies to increase brand awareness, create demand, drive sales, and support renewals across EAB’s Research businesses.Primary Responsibilities : Inflects sales by contributing to compelling marketing plans based on a deep understanding of buyer journeys and personas.Creates tailored marketing programming for different priority market segments and audiences.Develops high-quality, differentiating content that helps EAB sustain and improve its competitive position in multiple education research markets.Selects best channels, messages, stories, and media for generating awareness and leads.Prioritizes project queue to maximize impact on sales funnel and new business.Develops and maintains a deep understanding of EAB’s evolving Research perspective.Writes, produces, and edits effective content including blog posts, case studies, and webinars.Leads strategic project management for marketing events.Collaborates with other groups within marketing and across the firm.Proposes and tests new channels, deliverables, formats, and ideas.Basic Qualifications : Minimum of 6-8 years professional experience.Able to clearly express complex ideas in written and graphical form.Able to take ownership and drive projects from beginning to end.Intellectually curious and self-motivated.Proficient with Microsoft PowerPoint and Word.Willingness to travel regularly to EAB offices and events.Ideal Qualifications : Demonstrated ability to quickly gain depth of understanding in complex subject areas.Professional experience in product marketing, content strategy, or marketing communications.Knowledge of the U.S. higher education industry.Commitment to diversity and inclusive behaviors.Compensation : The anticipated starting salary range for this role is $88,000 - $115,000 per year.Benefits : EAB offers a competitive and inclusive benefits package, including medical, dental, and vision insurance, 20 days of PTO, and a 401(k) retirement plan.This opening is not eligible for visa sponsorship at this time.At EAB, we believe that to fulfill our mission, we need team members who bring a diversity of perspectives to the table.#J-18808-Ljbffr
Salary : $88,000 - $115,000
