What are the responsibilities and job description for the Marketing Operations Manager position at EAB?
Job Description
Job Description
About EAB
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.
For more information, visit our Careers page.
The Role in Brief :
Marketing Operations Manager
The Marketing Operations Manager will be responsible for providing technical and analytical support within the marketing operations function. This role contributes to the design, development, and implementation of multi-channel marketing programs, maintains scalable processes, and understands the importance of a healthy marketing database. The ideal candidate is a problem solver, with marketing automation and CRM experience, capable of using project management skills to drive simple and efficient solutions in a complex environment. The role requires building strong collaborative relationships, paying meticulous attention to detail, and communicating with individuals at all levels of the organization.
The position is open to remote candidates in the continental U.S., as well as those interested in a hybrid position based in Washington, D.C. and Richmond, VA. For remote candidates, travel to one of our offices in Washington D.C. and / or Richmond, VA is required periodically throughout the year.
Primary Responsibilities :
Marketing Automation
- Plan and execute a wide range of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns.
- Build program, campaign, and asset templates to streamline and reduce campaign build time for all marketing users, managing changes to templates as business needs require.
- Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-focused attitude.
- Partner with Salesforce teams to ensure marketing and sales data are accurately synced between Marketo and Salesforce in a timely manner.
- Develop, design, and produce training and onboarding documentation to teach all users how to use Marketo and ensure governance in campaign management, data management, and reporting best practices, including instance documentation, glossary of terms, step-by-step guides, checklists, and tutorial videos .
Database
Marketing Technology Stack
Reporting and Analytics
Sales and Marketing Alignment
Basic Qualifications :
Ideal Qualifications :
If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Compensation :
The anticipated starting salary (base) range for this role is $48,000 to $62,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.
Benefits :
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include :
Benefits kick in day one; learn more at eab.com / careers / benefits.
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
Salary : $48,000 - $62,500
