What are the responsibilities and job description for the Senior Manager, Product Marketing (Corporate B2B) position at EAB?
The Role in Brief :
Senior Manager, Product Marketing (Corporate B2B)
Forage, Seramount’s talent-sourcing platform, connects early-career candidates with employers through virtual job experiences, bridging the gap between college and career. Seramount is seeking a Senior Manager, Product Marketing to drive Forage’s growth by developing and executing go-to-market strategies that position the platform effectively, communicate its unique value, generate demand, and accelerate business success.
The position may be based in Washington, DC; Richmond, VA; or is open to remote employment within the continental United States.
Primary Responsibilities :
- Product messaging and positioning - Develop product positioning, value proposition, and industry narrative that resonates with customer challenges and differentiates our product from its competitors.
- Market, customer, and competitive analysis - Fully understand the Forage buyer and personas, industry and market trends, and the other competitive products in the space. Ability to translate technical features into customer benefits, familiarity with competitive products, and market research.
- Sales enablement - Partner with sales teams to create compelling enablement assets such as training decks, FAQs, ROI calculators, case studies, one-pagers, and demos to effectively sell our products and help close deals that are in pipeline.
- Marketing content development and calendar management - Develop and manage a comprehensive marketing content calendar. Conceptualize and craft compelling marketing materials—including blogs, infographics, webinars, insights papers, and case studies—tailored for multiple channels such as email, web copy, conferences, and presentation decks. Coordinate content planning and creation to support in-person and virtual executive roundtables, ensuring materials align with event themes and resonate with target audiences.
- Data analytics - Use performance metrics to refine content strategies, identifying opportunities for improvement and innovation in partnership with digital and demand generation teams
- Stakeholder management - Work closely with cross-functional teams to align on messaging, positioning, and goals. Build consensus, alignment, and engagement inside and outside of marketing team.
Basic Qualifications :
Ideal Qualifications :
If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Compensation :
The anticipated starting salary (base) range for this role is $55,000 - $80,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, including, without limitation, individual and organizational performance.
Benefits :
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include :
Benefits kick in day one; learn more at .
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
Salary : $55,000 - $80,000
