What are the responsibilities and job description for the Chief Marketing Officer (CMO) position at Eagle Community Credit Union?
Summary :
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The Chief Marketing Officer (CMO) is responsible for planning, directing, and overseeing the marketing and external sales activities of Eagle Community Credit Union. This role ensures that marketing objectives are achieved, plans are fulfilled, and member needs are met. The CMO will lead both the marketing and business development teams and collaborate with senior management to develop and implement strategies that support the organization's strategic vision. The CMO will embody the Credit Union’s core values of Professionalism, Integrity, and Engagement.
Essential Duties and Responsibilities :
- Strategic Planning : Develop and implement a comprehensive marketing and communications plan aligned with the credit union's strategic goals. Conduct market research to identify trends, competitors' strategies, and member needs to drive informed decisions.
- Brand Management : Ensure consistency of brand identity across all marketing materials and channels. Promote the credit union's unique value proposition to the local community.
- Digital Marketing : Oversee the management and updates of the credit union's website to ensure user-friendly navigation and updated content. Develop and manage digital marketing campaigns, including email marketing, search engine optimization, pay-per-click, and social media strategies. Analyze online traffic and user behavior to optimize digital strategies.
- Community Engagement : Establish and maintain partnerships with local organizations, schools, and businesses. Represent the credit union at community events, trade shows, and other public engagements. Coordinate and oversee community outreach programs and initiatives.
- Business Development : Identify and pursue new business opportunities to expand the credit union's membership base and enhance its market presence. Develop and maintain relationships with key stakeholders, including potential partners, sponsors, and community leaders. Lead the business development team to create and implement strategies for member acquisition and retention.
- Performance Metrics : Set, monitor, and report on marketing performance metrics. Use data-driven insights to refine marketing strategies and achieve desired outcomes. Key performance indicators (KPIs) may include membership growth, member engagement, brand awareness, digital campaign performance, and return on marketing investment. Regularly review and analyze KPIs to measure the effectiveness of marketing initiatives and make data-driven adjustments as needed.
- Team Leadership : Manage and mentor the marketing and business development teams, providing guidance and support to ensure high performance. Foster a collaborative and innovative work environment.
Management Core Competencies :
Position Competencies :
Qualifications :
Supervisory Responsibilities :
Manage the Marketing Department and Business Development representatives, including hiring, training, and evaluating performance.
Work Environment :
Physical Demands :
Salary Range : $145,000 - 180,000
Equal Opportunity / Affirmative Action Employer
Eagle Community Credit Union is committed to a workplace free from unlawful discrimination based on race, color, religion, sex, gender identity, age, national origin, citizenship, disability, sexual orientation, veteran status, genetic information, or any other classification protected by applicable federal, state or local law. This applies to all terms, conditions, and privileges of employment, including, without limitation, recruitment, hiring, assignment, training, promotion, compensation, evaluation, discipline, and discharge.
Benefits Offered :Job Type : Full-time
Pay : $145,000.00 - $180,000.00 per year
Work Location : In person
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Salary : $145,000 - $180,000
