Graphic Designer

About Eagle Eye Outfitters

Founded in 1999, Eagle Eye Outfitters is an independent outdoor lifestyle retailer in Dothan, Alabama. From our humble roots 25 years ago, Eagle Eye has now expanded to over 45,000 square feet, becoming a premium retail partner for the best brands in the outdoor industry. As a leader in the retail community in South Alabama, we use outdoor retail as a platform to encourage outdoor pursuits, environmental stewardship, and fulfillment of our community mission statement. It is always our goal to offer our customers the very best quality with unmatched radical customer service.

Working at Eagle Eye Outfitters

At Eagle Eye Outfitters, we believe the work we do changes people’s lives. We are a locally owned business with big ambition. People are the heart of any organization - including our own. Our company’s motto is People Matter Most, which applies to our approach in every decision we make to serve our customers, staff, and community. We’re dedicated to empowering & developing people, solving tough problems, and helping careers flourish inside and out.

Graphic Designer Job Description Summary

Under the Direct Supervision of the Marketing Manager, the Graphic Designer is responsible for providing support for the marketing department through a variety of channels: print, digital, web, video, and others as assigned. The Graphic Designer will assist the Marketing Manager with the development and design of core Eagle Eye Outfitters email marketing, mailers, graphics, logos, collateral event materials, and a variety of other creative tasks as assigned. Ultimately, the duties of the Graphic Designer are to support the radical customer service experience by implementing marketing strategies with clear & precise designs to increase traffic and lead generation.

RESPONSIBILITIES

• Support & foster a culture in all marketing channels that ensures precise communication of our campaigns and radical customer service.
• Prepare artwork and designs as directed by the Marketing Manager. Creation and updates to various design collateral.
• Collaborate with the Marketing Manager and the Assistant Marketing Manager on the design of all print materials such as mailers, event materials, catalogs, giveaway items, etc.
• Creation, planning, and execution of Eagle Eye’s email marketing strategy. Responsible for the design of emails and the maintenance of customer lists, segmentation, and data via Klayvio.
• Research new email marketing trends and stay informed & up to date on current analytics and seek to improve them.
• Focus on developing and creating our SMS (text) strategies through Klayvio. Maintain the customer lists, segments, and data on a regular basis.
• Assist in creating and executing strategies for Eagle Eye’s social media channels including but not limited to Instagram, Facebook, Pinterest, TikTok, LinkedIn, YouTube, & Twitter.
• Assist with video and photo production (organizing, shooting, editing, etc.) as needed.
• Work simultaneously on multiple projects at one time with the ability to multi-task and prioritize based on importance to complete by the deadline.
• Maintain Eagle Eye’s authentic voice through all media channels to engage our audiences. Help moderate all content and design aspects of Eagle Eye’s voice in print, web, and video.
• Collaborate with internal teams on marketing campaigns and design assets.
• Foster an environment that places the needs of the customer (both internally & externally) before any task-oriented job responsibilities.
• Continuous training and research to stay up to date on software/graphic design development trends.
• Crosstrain job responsibilities of other members of the Marketing team to ensure critical tasks are completed in their absence.
• Other duties as assigned.

MINIMUM REQUIREMENTS

Education/Experience:

• Should possess a minimum of a bachelor’s degree in graphic arts, design, or a related field.
• Proven work experience in professional Graphic Design preferred.
• A strong online portfolio of graphic design work.
• Photography background a plus.

Schedule Requirements:

• While most of the responsibilities of this position will fall during normal weekday work hours, Eagle Eye Outfitters is a retail establishment that may require availability to work flexible shifts during seasonal peaks in traffic and special projects:
• 5 Day work week with primarily 8–9-hour shifts.
• The possibility of an occasional Saturday to meet marketing deadlines or in the event of a special event.
• Eagle Eye is closed every Sunday.

Computer/Technical Skills:

• Extensive Experience with Adobe Creative Suite (Specifically Photoshop, InDesign, Illustrator, Acrobat, Lightroom) and Canva.
• Excellent computer knowledge for both MAC and PC environments.
• Microsoft Applications.
• Proficiency in Excel & other Microsoft Office applications for preparing & analyzing sales reports and marketing strategies.
• Efficient with the pen tool and silhouette cutouts.
• Efficiency with retouching, editing, and cropping images.
• A strong grasp of modern technology and social media platforms.
• Working knowledge of video editing software is a plus.
• Previous Experience using a POS/Inventory Management System a plus.

Intellectual Competencies:

• Advanced organizational and technical analytical skills.
• Proficiency in English and Basic Math Skills.
• Strategic Thinking: Formulates objectives and priorities and implements plans consistent with the long-term interest of the customer and the company.
• Ability to work independently and complete assigned responsibilities within specified time frames.
• Sound judgment/decision-making ability: must be able to apply consistent logic, rationality, & objectivity in decision-making. Must be able to maintain an objective view of situations to make impartial, well-reasoned decisions.
• Creativity / Innovation: Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting-edge programs/processes.
• Continual learner. Assesses and recognizes own strengths and weaknesses; pursues self-development.

Leadership Competencies:

• Professional Demeanor: Arriving for work each day dedicated to having a great attitude to display to others your excitement about your profession. Sacrifices personal agendas for your coworkers and company to be more successful.
• Fosters an inclusive workplace where diversity and individual differences are valued and leveraged to achieve the vision and mission of the organization.
• Ability to communicate effectively, clearly, and concisely both in written and oral presentations.
• Ability to plan, organize, & schedule work for themselves in an efficient and productive manner.
• Ability to maintain confidentiality and display ethical behavior in all business dealings; ability to be trusted by ownership, colleagues, and direct reports; puts honesty & integrity above self.
• Flexibility. Technology changes quickly. Must have the ability to adapt and adjust quickly to changing priorities or work demands without adverse impact on performance or team dynamics.
• Accountability: Holds self and others accountable for measurable high-quality, timely, and cost-effective results. Determines objectives, sets priorities, and delegates work. Accepts responsibility for mistakes.
• Resilience. Deals effectively with pressure; remains optimistic and persistent, even under adversity. Recovers quickly from setbacks. Ability to quickly adapt to seasonal fluctuations in traffic (fast-paced vs. slow-paced depending on season).

Interpersonal Competencies:

• People Matter Most: People-oriented and driven by customer satisfaction.
• Must have excellent listening skills to comprehend directives, inquiries, and/or comments, and decipher intent & meaning.
• Must have the ability to display appropriate leadership demeanor, dialogue, interaction, and attire when dealing with staff, customers, colleagues, web contractors, or ownership.
• Must possess team building skills to foster an environment among staff to increase mutual trust, encourage cooperation and information sharing, and work well together.
• Must have the ability to personify and/or exhibit compassion, sensitivity, warmth, friendliness, and trustworthiness.
• Must have the ability to take a stand on issues of importance and accountability. Willing to have courageous conversations without being abrasive.
• Must have the ability to work in a team environment and establish collaborative peer relationships.

Motivational Competencies:

• Must have the ability to exhibit high levels of energy, a strong desire to achieve, and see co-workers achieve as well.
• Perseverance: Must have the ability to demonstrate a strong need to achieve goals and not give up.

Physical Demands:

• Ability to sit in a normal position for long periods of time.
• Occasional standing in a normal position for short periods of time.
• Ability to talk, hear, and communicate clearly with staff and customers.
• Ability to see details of objects that are less than a few feet away including a monitor. See the differences between colors, shades, and brightness.
• Use of hands for firm and strong grasping. Frequent use of finger dexterity. Ability to reach with hands and arms.
• Occasional lifting, carrying, pushing, and/or pulling up to 25lbs.
• Ability to bend, stoop, kneel, crouch, or crawl.

FULL-TIME BENEFITS

• Closed on Sundays, Thanksgiving Day, Christmas Day, and New Year’s Day.
• 6 Paid Holidays (New Years, Memorial, Independence Day, Labor Day, Thanksgiving, Christmas)
• Generous Employee Discounts.
• VTO - 40 paid hours per year of Volunteer Time Off (VTO) to be used for community service.
• 40 hours of Sick Time Off (After 90 days FT Status)
• 80 hours of Paid Vacation Time.
• Company Contributes up to 3% match toward SIMPLE Retirement Plan.
• Company Provided Life Insurance Policy of $25,000.
• Company Health, Dental, and Vision Insurance Options.
• Company Aflac Secondary Insurance Options.

Job Type: Full-time

Pay: $18.00 - $20.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Ability to Commute:

• Dothan, AL 36305 (Required)

Ability to Relocate:

• Dothan, AL 36305: Relocate before starting work (Required)

Work Location: In person

Salary : $18 - $20